12 Best Marketing Executive Programs [2021 JANUARY] [UPDATED]

Best Marketing Executive Education course tutorial class certification training online

Marketing is an essential factor behind every business that leads it through success. Thus, marketing individuals should stay up to date with the latest marketing trends and tactics. If you want to learn marketing from top institutions and universities, we have the right set of courses. Our universal experts have collected a list of some of the Best Marketing Executive Education Programs, Tutorials, Classes, Training, and Specialization Courses available online for 2021. This list covers almost every essential program that can help you gain competitive knowledge in the marketing field. Don’t forget to take a look at our curation of Business Courses.

12 Best Marketing Executive Education Programs & Courses [2021 JANUARY] [UPDATED]

1. Professional Certificate in Digital Marketing (Kellogg School of Management)

If you are willing to advance your digital marketing career, this course is a perfect choice for you. It is an in-depth online program that will provide you with a detailed overview of the digital marketing landscape while enabling you to develop the most in-demand skills. In this program, you’ll learn digital marketing techniques across various areas like social media marketing and search engine optimization. After completing this course, you can easily enroll in any marketing job, including content marketing, social media marketing, customer experience and engagement, marketing automation, and more.

Key USPs –

– A comprehensive program that will help you gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer.

– Learn how to optimize smart goals, A/B tests, conversion optimization, attribution, experimentation, and other processes with metrics.

– Learn how to use and execute hands-on tools like SEO, SEM, Social Media, Display Ads, Email Marketing, and more.

– Be able to develop ad strategies on social media for content that you’ll have to plan, create, and promote with career-focused webinars and assignments for your professional development.

– Earn certifications from top digital platforms, such as Google and HubSpot that offers enhanced validation of the skills.

Duration: 6 months, 15-20 hours/week

Rating: 4.7 out of 5

You can Sign up Here

2. Digital Marketing Strategies: Data, Automation, AI & Analytics (Kellogg School of Management)

Ideally prepared for business managers and leaders responsible for driving innovation and growth, this program will help you grow a concrete understanding of what modern marketing practice looks like from an organizational perspective. The curriculum is divided into eight different modules, focusing on a specific topic, such as understanding customers and generating insights, customer journey and content strategy, marketing automation, and more. Besides, you’ll have to work on a marketing transformation challenge that will enable you to identify a business challenge to solve it with a marketing solution. After the course conclusion, you will receive a digital certificate that can be shared with employers and a LinkedIn profile. Check out our list of Best Strategic Thinking Courses.

Key USPs –

– Learn how new technologies like mobile, cloud computing, and artificial intelligence have transformed customer behavior and disturbed marketplaces for both B2B and B2C markets.

– Learn how contemporary marketing is driven by data, scaled by automation, and optimized by analytics to grow a business successfully.

– Know about customer segmentation and behavioral marketing, brand storytelling in a digital world, marketing attribution, testing, and experimentation.

– Gain knowledge from industry-leading examples and case studies, such as AT&T, FedEx, Google, and more.

Duration: 2 months, 4-6 hours/week

Rating: 4.6 out of 5

You can Sign up Here

Review: Professor Sawhney is very engaging and savvy. He is able to navigate across marketing and technology challenges across different industries and always offers fresh and relevant perspectives to approaching business transformation and elevating marketing standards to the highest level. – Belines Bartra.

3. Product Strategy (Kellogg School of Management)

Product strategy is an essential requirement for every company that should be carried out effectively to sell a product to the audience. This prospectus is designed for individuals who are involved in developing or delivering product strategy in any organization. In this program, you’ll learn from real-world custom case studies and examples that are based on the faculty’s own consulting experience with top-tech firms like Microsoft, Facebook, and Salesforce.com. Moreover, you’ll learn to develop a go-to-market strategy with the seven elements frameworks, analyze new product opportunities to arrive at a ‘go’ or ‘no-go’ conclusion efficiently, while learning advanced product strategy development tactics.

Key USPs –

– Learn how to measure the pros and cons of multiple business models like SaaS and pivot to another corporate model when your current one isn’t delivering growth.

– Learn to create buyers personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management experienced faculty.

– Evaluate new opportunities based on various frameworks while applying the discovery hypothesis framework and building a wireframe to outline an opportunity for school kids.

– Know about the principles of agile development and use these principles to influence a team, the elements of managing the partner ecosystem.

Duration: 2 months, 4-6 hours/week

Rating: 4.6 out of 5

You can Sign up Here

Review: The combination of video presentations and related weekly assignments were most valuable to me as I was able to extract and apply useful information as an exercise, but then also in professional practice. – Kristine Gregorio.

4. B2B Marketing Strategy (Columbia Business School)

B2B marketing is entirely different that person-to-person marketing, as it requires a unique approach with advanced tactics. This advanced B2B marketing program will help you acquire a practical understanding of gaining a competitive advantage with effective marketing, pricing, social media tools, and salesforce for each stage of the go-to-market strategy. This course is specially prepared for product managers, account managers, and unit managers who want to make better customer-relationship decisions for B2B marketing. During the learning journey, you will gain access to tools and frameworks that will allow you to increase the proficiency of your B2B marketing efforts while enhancing revenue and profitability.

Key USPs –

– Learn how to develop a B2B line for a consumer brand while understanding your value proposition, buying decision, and creating value in a business-direct environment.

– Get access to bite-sized learning, real-world application, on-demand video lectures, and live office hours with program leaders to improve your learning experience.

– Learn about B2B brands, go-to-market strategies, decision-making process, sales force design and management, and competitive advantage.

– Work with real-world case studies and cohort-based applications to enhance your knowledge and learning experience.

Duration: 6 weeks, 4-6 hours/week

Rating: 4.6 out of 5

You can Sign up Here

5. Digital Marketing (Columbia Business School)

Individuals interested in learning how to plan, implement, and measure the impact of digital strategies that are ideal for today’s customers can benefit from this course. In this course, you will get a detailed overview of digital marketing concepts and theories to help you study how to grow your business with useful strategies. During the recorded video sessions, you will interact with the experienced Columbia Business School faculty, who will guide you through digital marketing’s complex topics. Moreover, you can be a part of the discussion boards to share your thoughts about digital marketing. You may want to check out our Best Product Strategy Courses.

Key USPs –

– Learn what digital marketing is, how it is helpful for businesses, and how it can be implemented successfully with various platforms.

– Know about the five core behaviors of customers in the digital world, mass marketing, customer networks, access strategy, and more.

– Learn about engaging strategy and customize strategy, such as content marketing, utility, messaging, targeting, personalization and marketing.

– Get familiar with the best practices for brands on social networks that excite customers to purchase products.

Duration: 3 months, 2-4 hours/week

Rating: 4.5 out of 5

You can Sign up Here

Review: The simulations were the best part of this course. They help you improve your technique of digital marketing and build a robust digital strategy. – Marica Buquicchio.

6. High-Performance Marketing Communications: Strategies for Success (Kellogg School of Management)

This marketing communications program is developed to help you guide your advertising efforts by ensuring a stable, effective strategy linked to your business goals. In this 8-week comprehensive program, you will learn how to create strategic, persuasive communications across platforms, the most meaningful strategic advertising objective to drive your business, and more. The program is prepared by skilled professionals of Kellogg School of Management, who have years of experience in creating marketing communications for top companies. Once you finish the course, you will have a solid grasp of the most effective digital marketing strategies.

Key USPs –

– A practical course that will help you refine your strategic lens to become more effective at leading your company’s critical messages via marketing and communication efforts.

– Learn to identify, evaluate, and select a consumer insight that will allow you to build the right message for your targeted audience.

– Learn to evaluate the effectiveness of media plans, ads for strategic merit and develop proper tests while identifying the key steps and best practices in ad production.

– Work with multiple case studies, real-world projects, hands-on exercises, and graded quizzes to improve your learning journey.

Duration: 8 weeks, 4-6 hours/week

Rating: 4.5 out of 5

You can Sign up Here

7. Digital Marketing: Strategies, Models and Frameworks (National University of Singapore)

It is crucial for business leaders and industry professionals to understand the changes in consumption and digital adoption to reach a wider audience and create long-lasting engagement. This applied learning program is built to help you gain critical insights on the impact that the internet and social media make on consumer-behavior. You’ll learn how you can transform the marketing strategies, processes, and frameworks crucial to growing your business and market share. The curriculum is prepared by experienced faculty members of the University of Singapore, who have trained hundreds of digital marketing individuals.

Key USPs –

– Gain in-depth knowledge of what marketing means in the digital world while learning to identify customer needs and customer behavior.

– Learn how to keep customers engaged via effective engagement strategies and determine the best metrics to measure success accurately.

– Get exposed to current practices in the digital marketing landscape with recorded video lectures by industry experts, peer discussions, a real-world case analysis, and more.

– Work with real-world case studies to gain actual experience of projects, such as The Edison Hotel, Giant Supermarket, Porsche, and more.

Duration: 2 months, 4-6 hours/week

Rating: 4.5 out of 5

You can Sign up Here

8. Advanced Marketing Management (Kellogg School of Management)

Prepared in collaboration with Northwestern University, this program is designed to help you value new opportunities, classify priorities, and converse their vision and results across the organization. It is ideally designed for mid-career executives to help them understand how to lead a younger generation of digital natives while reporting to a well-informed C-suite with high expectations for marketing management. The program will be delivered via live virtual format built to provide a rich experience to every individual. You will get access to multiple videos, graded quizzes, rich-learning content, and other study material throughout the classes. Have a look at our compilation of Best Product Management Courses.

Key USPs –

– Learn how to lead marketing innovation, evolution, and transformation across multiple levels of the organization while understanding the fast-evolving marketing environment and digital capabilities.

– Improve your understanding of evolving marketing capabilities, challenges, and opportunities, such as the rise of digital transformation and artificial intelligence.

– Learn to develop operational priorities together with C-level leaders, create and lead team-level initiatives that deliver results.

– Engage yourself in individual coaching sessions with program faculty to learn how to apply the material to your situation.

Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here

9. Business Marketing Strategy (Kellogg School of Management)

Led by senior executives of Kellogg School of Management, this marketing program is prepared to help you gain exposure to your leading-edge thinking on successful business practices while exploring the new fundamentals of B2B marketing strategy in this hypercompetitive environment. Joining this practical course will help you learn how to target the right customers, price and position your offerings, and more. You will also learn from high-quality video lectures, graded quizzes, assignments, and other study material available within the program during the classes. Also, completing this course will provide you with a certificate of completion to share with employers.

Key USPs –

– Learn and understand the motivation and behaviors of your business customers, and rethink your marketing organizations and processes.

– Learn to analyze your marketing strategies, share experience, and broaden your perspective in a collaborative environment with a group of peers from worldwide.

– Improve your understanding of the dynamics of business markets and make your marketing organization more agile.

– Develop a competitive marketing strategy to establish segmentation, targeting, and positioning strategies.

– Be able to transform your organization by understanding the marketing’s role in enterprise transformation.

Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here

Review: This was an outstanding program! It was time well-spent, with a deep-dive into the principles of marketing. I gained insight into redefining our marketing strategy and integrating marketing as a key partner in the company’s strategic direction. – CEO China, TFO.

10. Strategic Marketing Management (Harvard Business School)

Specifically designed for marketing executives and general managers, this program will take you through a deeper dive into the latest marketing concepts and strategies while allowing you to become a leading-edge practitioner. Taking this curriculum will prepare you to lead an integrated marketing strategy that will help you align your business with consumer needs. The course is organized by skilled faculty members of Harvard Business School, who have trained thousands of students in strategic marketing management. In addition, you’ll get access to various video lectures, graded quizzes, assignments, and hands-on exercises to improve your learning skills.

Key USPs –

– Emerge yourself in advanced skills required to develop and implement an integrated marketing strategy that generates value for customers and growth for your business.

– Learn how to analyze markets, customer needs, and buying behaviors while determining the strengths and weaknesses of competitors and substitutes.

– Assess the financial impact and feasibility of social media and digital business strategies, and align those strategies with your business.

– Build connections with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions.

Duration: 1 week

Rating: 4.5 out of 5

You can Sign up Here

11. The Emerging CMO: Strategic Marketing Leadership (Stanford University)

This is a two-week live online program that will give you innovation, leadership skills, and marketing strategy to help you reach the C-suite and thrive. In this program, you will learn how customer psychology and data analytics can impact marketing strategy, immerse yourself in Silicon Valley innovation, companies, and ideas, and more. The curriculum is designed by experienced Stanford University professionals, who will assist you throughout the classes to gain the skills, confidence, and insights to lead a more customer-focused and competitive organization. During the lessons, you’ll also get the opportunity to build a strong network of peers to share your ideas and experiences.

Key USPs –

– A comprehensive program to develop strategic marketing management frameworks that will drive your company to grow while empowering a customer-centric culture.

– Gain the communication and leadership skills that enable you to tell a story, share your opinion, vision, and get buy-in across the organization.

– Experience cutting-edge empirical research, proven Stanford GSB strategic frameworks, and engage with the faculty via live lectures and Q7A sessions.

– Prepare from your comfort zone without any deadlines and restrictions.

Duration: 1 week

Rating: 4.5 out of 5

You can Sign up Here

12. Marketing Innovation (MIT Management)

If you want to learn how to bring your innovative product or service to the market successfully, this program is a great choice. Joining this curriculum will provide you with a thorough review of fundamental marketing concepts related to new innovations and new products. As you go through the classes, you’ll cover various topics and subjects, such as social media marketing, strategic design, search engine optimization, display ads, and other marketing techniques. After the course conclusion, you’ll get a certificate of completion that can be shared with your resume or LinkedIn profile.

Key USPs –

– A simple yet unique course that will help you cover new digital techniques and the evolution of marketing as a data-driven science.

– Learn to leverage marketing concepts and research to better influence the outcomes of new products and innovations.

– Learn a strategic and practical approach to understand consumer decision-making, analyze company strengths, and assess the competition.

– Work with real-world examples and case studies to understand the real impact of marketing strategies on business growth.

– Learn a common language that can be used to interact with the marketing professionals more effectively in their own firm.

Duration: 1 week

Rating: 4.5 out of 5

You can Sign up Here

The above list of programs is gathered after thorough research of multiple executive education platforms to provide you the best learning experience. Besides, the above courses are ideal for all individuals, including beginners, intermediates, and experts.

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