, pub-4514630083949432, DIRECT, f08c47fec0942fa0 5 Alternate Options To The Lacking Web Page Timings Report In GA4 -

5 alternate options to the lacking Web page Timings report in GA4

5 alternate options to the lacking Web page Timings report in GA4

Web page load pace, amongst different Core Web Vitals, is a known Google organic ranking factor. Whereas we’ve the PageSpeed Insights instrument, it sadly solely works on one web page at a time. 

The Web page Timings report in Common Analytics surfaced particular pages in your web site that had been slowest, permitting you to prioritize which pages to judge and optimize.

The instrument was notably useful if in case you have a big web site with hundreds of pages to investigate. Armed with the listing of downside URLs, you can then prioritize pages for overview utilizing the PageSpeed Insights instrument.

However Google didn’t embody the Web page Timings report in GA4, so the place can you discover comparable info now? 

Under are a number of free and paid instruments that may assist you pinpoint your downside pages and prioritize their optimization.

1. Google Search Console

  • Professionals: Free.
  • Cons: Extremely handbook, no API connections.

Google Search Console (GSC) supplies a Core Net Vitals report and even separates the info by cell versus desktop.

Nevertheless, whereas GSC supplies some examples of URLs affected, it doesn’t present a full listing. As a substitute, it teams pages collectively and reveals examples from the group. The information can also be not simply downloadable to a CSV for monitoring.

In case your aim is common monitoring, you’ll have to log in to GSC and overview the info throughout the instrument. The GSC API doesn’t assist exporting core internet vitals report knowledge, so you’ll be able to’t pull GSC knowledge into Looker Studio or different visualization instruments.

2. Screaming Frog

  • Professionals: Completely indexes websites, connects to PageSpeed Insights API (with a key you present), scheduling out there.
  • Cons: Paid instrument, desktop-based.

A protracted-time favourite of SEO professionals, Screaming Frog software program has many useful search engine marketing purposes, however a very powerful factor for this text is that it supplies web page load instances. 

It will probably additional be related to the PageSpeed Insights instrument utilizing a key from the PageSpeed Insights API to import Core Net Vitals knowledge straight into the PageSpeed report:

Screaming frog - Page speed 1Screaming frog - Page speed 1

The one actual downside to Screaming Frog is that as a result of it’s a desktop-based software, the pc you host it on needs to be turned on and related to the online when the report runs. This makes the instrument much less optimum for dashboarding and extremely common knowledge monitoring.

One workaround is to have a desktop laptop that’s all the time turned on. I did this in my company for a few years with a devoted, previous desktop laptop working Screaming Frog. 

As a result of the instrument permits for scheduling, the scheduled report can run on the appointed time so long as the pc is on and related to the web. Moreover, you’ll be able to join Screaming Frog to a Google Drive account and export the report tabs to Google Sheets:

Screaming frog - Page speed 2Screaming frog - Page speed 2

If you wish to use the add for dashboarding, select the Overwrite recordsdata in output, which can permit you to simply replace the identical Google Sheet.

As soon as the info is in a Google Sheet, you’ll be able to import it into different platforms, corresponding to Looker Studio, to create dashboards and visualizations or create thresholds to ship electronic mail alerts utilizing Apps Script.

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3. Ahrefs

  • Professionals: Completely indexes websites, scheduling out there, cloud-based software, connects to the PageSpeed Insights API (with a key you present).
  • Cons: Paid instrument, handbook knowledge export.

Ahrefs has lengthy been an search engine marketing favourite for monitoring backlinks, however the instrument additionally has a strong web site audit instrument that tracks web page load pace because it indexes an internet site.

Like Screaming Frog, you’ll be able to join PageSpeed Insights on to the positioning audit to see particular core internet vitals optimizations that ought to be made:

Ahrefs - Page speedAhrefs - Page speed

Whilst you can export studies to Google Sheets, it’s a handbook course of. Web site audits could be scheduled for normal intervals.

Sadly, the Ahrefs API doesn’t seem to have a option to mechanically export the outcomes, leaving it a little bit of a handbook course of and fewer than ideally suited for dashboarding and close to real-time studies.

4. Semrush

  • Professionals: Completely indexes websites, scheduling out there, cloud-based software, connects to the PageSpeed Insights API (no key wanted).
  • Cons: Paid instrument, handbook knowledge export.

One other common search engine marketing instrument is Semrush, and it additionally has a web site audit characteristic that evaluations web page load pace and lists the pages with the longest load instances:

Semrush - Page speedSemrush - Page speed

Not like Ahrefs and Screaming Frog, you aren’t required to enter a private PageSpeed Insights API key to attach core internet vitals optimization info on to the audit.

Once more, with this instrument, nonetheless, the info export for this report is handbook. Semrush has an API, although, and it’ll report on web page load pace points. Nevertheless, the API is barely out there for enterprise plans and better, which begin at $499/month.

5. Add web page pace into GA4 utilizing customized dimensions

  • Professionals: Free, measures precise consumer knowledge for web page load pace by web page, scheduling not required, cloud-based software.
  • Cons: Solely begins monitoring knowledge as soon as applied (no historic knowledge), doesn’t mechanically join with PageSpeed Insights API.

Another choice to revive web page load pace in Google Analytics is to create a customized dimension. You should utilize that customized dimension to create an Explorations report, import knowledge into Looker Studio or export knowledge utilizing the GA4 API or varied instruments that incorporate the API.

Measure Faculty has an excellent tutorial on how to track page load speed utilizing Google Tag Supervisor and customized dimensions in GA4. 

A number of free and paid instruments can export your listing of sluggish pages utilizing the customized dimension to Google Sheets, together with the free Google Sheets extension GA4 Reports Builder for Google Sheets.

Not like its predecessor in Common Analytics, this extension doesn’t have scheduling functionality. I personally use Supermetrics, which is a paid instrument however supplies me entry to a number of APIs, together with GA4, and permits me to schedule studies.

Connecting with the PageSpeed Insights API

Upon getting your listing of the positioning’s slowest pages, although, you’re not fully completed! Screaming Frog, Ahrefs and Semrush pull Core Net Vitals optimizations into their platforms utilizing the PageSpeed Insights API. 

When you’re not utilizing a kind of instruments, you’ll both have to interrogate every URL within the PageSpeed Insights instrument manually, one after the other, or you may also use the PageSpeed Insights API to make these queries for you.

When you’re not an online developer or expert with coding, there are thankfully instruments that you should utilize to faucet into APIs, together with the PageSpeed Insights API, to get the precise core internet vitals particulars you want for optimization.

My private favourite is Zapier, which has a webhook zap permitting even non-developers a simplified option to join your listing of sluggish URLs to the PageSpeed Insights and pull in whichever knowledge factors are most vital:

Connecting with the PageSpeed Insights API - ZapierConnecting with the PageSpeed Insights API - Zapier

Optimizing photos can typically be a fast manner to enhance web page load pace. Within the zap instance above, I solely pull in picture particulars for every URL for a web site with over 10,000 pages. This enables me a quick option to discover:

  • Which pages are slowest.
  • Of these pages, which of them are sluggish as a consequence of photos that ought to be resized.
  • Make a listing of the pictures that ought to be resized and prioritize them by biggest load time saved per picture.

The advantage of this strategy is that it actually can present near-real-time reporting and dashboarding, whereas the opposite options nonetheless have drawbacks that make them lower than ideally suited for dashboard studies.

Nevertheless, you proceed to measure web page load pace for natural search optimization, every answer requires some set-up and work. So, when you haven’t already began on an answer, get began instantly to be able to shortly mine fast wins for search engine marketing and enhance your downside pages.

Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Employees authors are listed here.

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