Few manufacturers have taken the New 12 months spirit a notch greater from the customary creatives and launched video campaigns to kickstart 2021.
New 12 months primarily observes solely a flock of movement or static creatives wishing viewers or greeting them, only a few manufacturers faucet the video format as most budgets are exhausted by the festive season that precedes, though this yr the event noticed extra video campaigns than typical.
By way of durations, numerous lengths from quick to lengthy codecs had been tapped, together with collaborations with numerous companions.
Har Ghar Ka, Desh Bhar Ka by Paytm offers a peek inside numerous Indian households, the tip of the yr with misery and appears ahead to the brand new yr with aspiration, by the window of time.
Hudson Canola Oil executed an influencer-integrated marketing campaign by partnering with 9 influencers reminiscent of Sanaya Irani, Nidhi Mohan Kamal, and extra, to immediate a wholesome begin to the yr.
Kites of Hope, created by Wunderman Thompson for Tata Wiron faucet a conventional methodology of communication within the instances of video calls to unfold messages stuffed with love.
Netflix India makes use of a montage of clips from its library of collection and films and shares resolutions that may assist us change this ending we don’t like.
MTV India reminds us that point is an summary idea created by people and it has no impact on the collection of occasions happening. The pandemic won’t finish with the yr, so preventive practices shouldn’t cease both.
Redmi India collaborates with Danish Sait, and promotes Redmi merchandise by integrations right into a rhythmic piece that includes a number of characters performed by Danish himself.
Extra manufacturers thrust the pedal to the brand new yr.
Additionally Learn: Tap to enter the house party filled with New Year creatives
Come Dance with #Redmi – Redmi India
Saal Khatam Hua Hai, Khatra Nahi – MTV India
Resolutions For 2020 – Netflix India
No Extra Regular – OnePlus India
Reside Your Decision – Voltas Beko
Har Ghar Ka, Desh Bhar Ka – Paytm
#ItsTimeforHealth – Hudson Canola Oil
Kites of Hope – Tata Wiron
Comfortable & Wholesome New 12 months – Sony SAB
If we’ve got missed out on any of your favourite New 12 months Campaigns, write to us at [email protected] or tell us within the feedback beneath.