Interview: Saroj Panigrahi, My11Circle on the How, What & Why of their first IPL marketing campaign

Saroj Panigrahi, My11Circle explains how IPL helped the model create consciousness and recall, whereas sharing his views on the present state of sports activities advertising in India. In dialog with Saroj Panigrahi, Vice President – My11Circle, we perceive what went behind creating the model’s first-ever tv marketing campaign of this scale and the way it… Continue reading Interview: Saroj Panigrahi, My11Circle on the How, What & Why of their first IPL marketing campaign

Inside Affect 12: Paul Dobson from Citrix on The Secret Sauce of B2B Affect: Authenticity

As with most advertising, there isn’t a silver bullet to B2B influencer advertising however there are some important finest practices and techniques which have been confirmed time and time once more. To uncover that secret sauce of working with B2B influencers, Episode 12 of the Inside Affect Present options Paul Dobson, Senior Director, Social and… Continue reading Inside Affect 12: Paul Dobson from Citrix on The Secret Sauce of B2B Affect: Authenticity