Competing Messaging apps amp up advertising and marketing ways as WhatsApp privateness coverage comes below hearth

The lately up to date privateness coverage has landed WhatsApp in muddy waters with netizens, one thing that alternate apps like Sign, Session, Telegram, and Viber have been seen leveraging.

Messaging apps have grow to be a day by day necessity for most individuals as they supply a simple method to talk and join with anybody all over the world. Nevertheless, while you chat with somebody on an app which doesn’t guarantee privateness, the textual content messages and client information might be collected by house owners of the app or third-party purposes. Not too long ago, WhatsApp rolled out its up to date privateness coverage, inflicting a stir amongst its customers relating to the misuse of their information, changing into fodder for alternate apps to create promotional content material on social media.

Different messaging apps like Sign, Telegram, Session, and Viber have been leveraging these sentiments towards WhatsApp on social media in an try to draw the raging crowds.

Sign has gained essentially the most out of the scenario with Tesla CEO Elon Musk placing out a tweet saying “Use Sign”. It led the app to beat WhatsApp and grow to be the highest free app messaging app in numerous nations, together with India.

In a latest growth at the moment, addressing the rumours going round WhatsApp, the platform cleared the air by explaining their up to date privateness coverage. They launched a blog post and are utilizing their social media presence to disseminate the factors.

WhatsApp maintains that their privateness coverage doesn’t have an effect on the privateness of the messages individuals ship their buddies and households.


Sign is a cross-platform, free, and safe messaging app. It has end-to-end encryption, which suggests Sign itself or no third occasion can learn your chats. In contrast to different apps, Sign additionally encrypts your metadata. The app offers its customers with options like display screen lock, incognito keyboard possibility, fingerprint lock, learn receipts, relay calls, and extra.

After the WhatsApp privateness debacle, Sign put out tweets pointing in direction of its privateness insurance policies and likewise took benefit of it by immediately calling out Fb’s privateness requirements.


Session is an end-to-end encrypted messaging platform that doesn’t require your title, cellphone quantity, or e mail ID. The app protects your metadata and ensures that your messaging actions will depart no digital path. Session claimed that it’s “constructed for individuals who need absolute privateness and freedom from any type of surveillance”.

To advertise its privateness requirements, Session shared a broadcast article that particulars the loopholes in WhatsApp’s insurance policies, expressing how it isn’t platform so far as metadata is worried.


Telegram is a cloud-based cellular and desktop messaging app. With Telegram, you may ship messages, photographs, movies, and recordsdata and create a bunch with as much as 200,000 individuals. The platform presents self-destructing texts which suggests your messages will likely be erased in a sure period of time after they’ve been despatched and acquired.

To stage up its promotional methods, Telegram leveraged the trending hit towards WhatsApp and put out tweets. The app has indirectly promoted itself, however taken the humorous path to hit out WhatsApp, with memes.

Additionally Learn: CAIT requests ban on WhatsApp & Facebook due to the new Privacy Policy


Viber is a free messaging and calling app that provides end-to-end encryption. It claims that it doesn’t have entry to any chats, which suggests nothing a consumer shares can be utilized by Viber or third occasion apps. Customers can add a timer to the messages, after which the texts disappear. On Viber, one can confirm the id of the particular person on the opposite finish by exchanging secret keys.

Maintaining with the continuing discuss on WhatsApp’s privateness, Viber has additionally been on a spree telling customers why WhatsApp isn’t possibility if privateness issues to them. They even shared a meme concentrating on Mark Zuckerberg.

No matter which aspect one chooses to be on the controversy, it’s sure that this dialog is a Pandora’s field that can preserve sprouting out new twists at each flip. All one can do maybe is pay heed to the varied voices and make knowledgeable selections.

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