As per the mandate, First Economic system shall be accountable to strategize and handle the general communication and digital presence of DreamSS.
First Economic system has gained the digital advertising and marketing and communications mandate for DreamSS, a loungewear model lately launched by Shilpa Shetty Kundra and Sandeep Arora following a multi-agency pitch. The technique used for the model is to create a definite positioning by introducing a brand new class of informal put on known as “Round the clock put on”.
The teasers that preceded the launch of brand name ‘DreamSS’ by Shilpa Shetty, her social accounts posted photos that have been inverted with inverted caption textual content too. This stunt gained appreciable traction. The launched clarified the model’s imaginative and prescient of ‘turning the world of vogue the wrong way up’ by redefining vogue with perform and comfort whereas trying good. The technique was to introduce ‘Round the clock’ put on as a class.
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Commenting on profitable the mandate, CEO Jigar Zatakia expresses that “Manufacturers resembling DreamSS are a maybe crucial accounts for us, not just for the publicity it will get us but additionally due to the inventive freedom and help we get from its founders, viz. Shilpa Shetty which give us room to breathe and flex our skills”.