As per the mandate, Kinnect will handle Too Yumm!’s social media advertising, on-line repute administration, and influencer outreach necessities.
Too Yumm! has awarded its digital media mandate to Kinnect. The account was received following a multi-agency pitch. Via this partnership, Too Yumm! is capitalizing on digital to develop and promote their model presence. Moreover, Kinnect will probably be answerable for creating and delivering a sturdy technique to execute campaigns throughout digital channels.
Noticing a spot out there for wholesome packed snacks, in April 2017 a brand new power within the snack meals house got here into existence – GIL’s first model – Too Yumm!. The model grew at a gentle tempo with the only real purpose of disrupting the present snacking traits in India.
“We’re trying ahead to step-changing client engagement and conversations with our iconic model Too Yumm. At this time shoppers demand a significant relationship with their manufacturers and digital affords us the way in which to do that. With the all-round digital capabilities of workforce Kinnect we’re excited to associate with them on our journey on constructing significant client engagement.” acknowledged Rajeev Khandelwal, CEO – Guiltfree Industries, RP-SG FMCG.
Additionally Learn: Too Yumm! awarded digital mandate to Interactive Avenues
With ViratKohli because the model ambassador Too Yumm! expanded their vary with choices corresponding to Fox Nuts, Veggie Stix, Multigrain Chips, Karare, Rings and Potato Stix, in quite a few lip-smacking flavours.
Speaking in regards to the account win, Rohan Mehta, CEO – Kinnect, added, “We’re excited to associate with such a dynamic model and at a time when the snacking trade is poised for vital progress. It is a nice alternative for us to place ahead our strategic pondering and built-in options to drive ROI for the model’s media investments. Establishing a singular positioning and tonality for the model on digital, we endeavour to create really path-breaking digital experiences for its shoppers.”