Lowe Lintas’ scope of the inventive mandate primarily consists of defining the model’s positioning and delivering built-in campaigns for Waah Jobs.
OLX Group has lately awarded the inventive duties for Waah Jobs (previously Aasaanjobs) to Lowe Lintas Delhi. The company has developed a brand new identification resulting in the rebranding of the job board.
As per the mandate, the company might be tasked to higher align the model’s proposition of offering candidates with trusted jobs from verified employers.
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Talking on the affiliation with Lowe Lintas, Olive Sen, Head of Merchandise and Advertising, Waah Jobs & OLX Individuals, “In Lowe Lintas, we consider we’ve discovered the fitting associate who understands the ecosystem of our enterprise, having labored with them beforehand. We’re very enthusiastic about the way forward for this partnership collectively. We’re assured that their experience will assist us strengthen our model with the fitting strategy.”
“Because the recruitment market accelerates, it presents a chance for the model to grow to be synonymous with tech-enabled recruitment. The recruitment sector is seeing a revival led by industries akin to know-how, startups, healthcare, logistics and different in-demand sectors and can proceed to speed up as the arrogance to open companies continues to develop this 12 months. This new model and evolving positioning illustrate our ambition in the marketplace to develop the variety of jobseekers by 10x within the subsequent 5 years on Waah Jobs”, Sen added.
Talking concerning the win, Naveen Gaur, Deputy CEO, Lowe Lintas, mentioned, “We’re delighted to be partnering with the OLX Group once more and look ahead to constructing Waah Jobs as probably the most coveted job boards in India. Our work over the past decade has spawned many new-age enterprises, and this can be a distinctive alternative to be part of the subsequent wave of tech-enabled class. There’s a large potential within the gray and blue-collar job recruitment market, and we’re excited to work with the dynamic group at Waah Jobs.”
Lowe Lintas is already working to launch the model, put up the rebranding, and can launch a brand new built-in marketing campaign, quickly.