As COVID-19 instances see an upsurge within the metropolis, Mumbai Police and civic authorities are leaving no stone unturned in making certain that the foundations are adopted and its newest marketing campaign displays the upright stance.
In line with media experiences, the Mumbai Police have collected a nice of over INR 31 crores between March 2020 and February this yr from individuals who flouted COVID-19 protocol by not sporting masks in public areas. In a current growth, the Brihanmumbai Municipal Company (BMC) amassed a complete nice of INR 28 lakh from round 14k offenders who have been caught with out masks. In gentle of the sudden spike in instances, Mumbai Police launched the ‘Masks Up’ marketing campaign, #TakingOnCorona.
The marketing campaign was kicked off by Mumbai Police Commissioner, Param Bir Singh on Twitter when he introduced that Mumbai Police is now licensed to challan individuals not sporting face masks within the metropolis and those that are discovered not following COVID-19 applicable behaviour.
The initiative was taken up by Mumbai Police’s social media handles the place the groups might be seen spreading consciousness in regards to the significance of masking up.
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“We love your smile Mumbai, however when it’s below the Masks’ – is the core message of the Masks Up marketing campaign.
A number of days in the past when actor Vivek Oberoi was caught using his bike and not using a helmet and a masks, the authorities fined him as per the foundations and put out a robust message on social media. Oberoi too took to Twitter to precise his ideas.
Whether or not it’s delivering the message within the state’s personal language ‘Marathi’ to simplify it for almost all inhabitants or leveraging social media at its inventive finest to spearhead the marketing campaign of the hour – Mumbai Police’s makes an attempt to creating socially related messages through digital have been 100/100.