As a part of the Joga Junto Motion, the Nescau marketing campaign compares the lifetime of a 20-year-old with a straw that was caught at sea for twenty years.
Created by Ogilvy Brazil, the brand new Nescau marketing campaign follows the journey of a 20-year-old boy alongside that of a plastic straw who has been out to sea for twenty years. Although we expertise many modifications in that point, the straw doesn’t. The marketing campaign is a part of the Joga Junto Motion, which evokes folks to think about their duty to protect the oceans and the straightforward methods they’ll make an enormous change.
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The video marketing campaign depicts the lifetime of a child who grows into an grownup over the course of 20 years on one facet of the display. On the opposite, we will see a straw that’s caught to an underwater coral reef all this time. He finally grows up, dives into the water and plucks out the straw. With this parallel, the model has tried to point out the life cycle of plastic waste within the sea.
In 2019 Nestlé had began Nescau’s #JogaJunto sustainability. Below the #JogaPraDentro initiative, they inspired the right disposal of straw. Some beverage pack variants had been launched with no straw and a few with paper straws. With the brand new marketing campaign, the model has introduced that every one Nescau packs will now include paper straws.