Picking the Right Marketing Automation Tool – Ultimate Guide for Indian Marketers

Top B2C marketing automation tools

Top B2C Marketing Automation Tools

Webengage
Webengage

WebEngage is a tool that lets you develop contextual and customised campaigns to engage with your target audience through SMS, email, WhatsApp, or even push notifications on your app. With this tool, you can segment your audience based on their behavior and/or demographics and nurture them with the interesting content that will help them convert into a loyal customer. The tool’s most important feature is the personalization one which lets you hyper personalize interactions.

Key Features:

Analytics – WebEngage gives you insights on your users’ behaviour and the level of engagement

Engagement – Lets you send customized and engaging content to users through multiple channels including WhatsApp, Facebook Push notifications, etc.

Segmentation – Segment users according to their personas to get maximum ROI

Journey Designer – Map your users journey across channels and link the communication

Personalization – Convert your potential customers into customers by sending them personalized messages keeping their likes and dislikes in mind.

Channels:

The channels include:

 Web Push notifications

 Mobile push notifications
     Email marketing

 Mobile push notifications
Email marketing

 In-app messages

 Surveys

 SMS marketing

 Whatsapp marketing

 Facebook remarketing

 Web overlays

Pricing:

The company provides multiple pricing models which is based on the number of active monthly users you can add. Once you choose a plan that suits you, you can set up a live chat with a WebEngage executive to get the exact pricing.

Moengage
Moengage

MoEngage is a smart marketing automation platform that analyses user behavior and personalizes all your messaging. It helps increase brand loyalty with existing customers and convert leads to customers.

App and Web
Push notifications

Messaging
on the page

In-app
messaging

Email
campaigns

App and Web Push notifications

Messaging on the page

In-app messaging

Email campaigns

Pricing:

MoEngage offers different plans for its users and the pricing varies depending on the usage and number of monthly tracked users.

Smartech
Smartech
Key Features:
Omnichannel Personalization:

Netcore can help you give each consumer a personalized experience across all marketing touchpoints. Right from building a dynamic website, personalized for each user, to personalized push notifications, ads, and recommendation widgets, Netcore allows you to do it all.

Single-View of Your customer:

Netcore helps you to unify your customer data and derive detailed insights into their demographics, interests, behavior, and interactions across channels

Customer Journey Orchestration:

Using the platform, you can build customer journeys through their intuitive interface. You can then create automated workflows to engage with your customers by sending them the right message at the right time and in the right context.

App Analytics:

If your brand has a consumer-facing app, then app analytics can help you uncover invaluable insights. Netcore comes with most of the key features that are part of app analytics tools like Appsfyler and Clevertap like cohort, retention and uninstall analysis

Channels:

The channels include:

  App Push Notifications

  Web Push Notifications

  In-App Messages

  WhatsApp Notifications

  SMS

  Email

  Voice

Pricing:

For B2C startups with less than 100K Total Monthly Active Users; less than 4 years from founding and less than $1M in funding, they have a free plan with a lot of features.

For other businesses, pricing is customized basis features you pick and starts at USD 999/month.

Active campaign
Active campaign

ActiveCampaign is more than just an email marketing tool, it is a marketing automation and CRM tool that can help you create personalised customer experiences.

Key Features:

Email marketing – Allows you to segment and split test along with adding dynamic content

Marketing automation – from event tracking to attribution to split action, the tool allows you to automate many parts of the user journey.

Sales and CRM – ActiveCampaign is a central platform to manage all your leads. Depending on the engagement levels, the tool also gives a score so that your sales team will know which lead to prioritize.

Messaging – From email marketing to SMS marketing, ActiveCampaign lets you send personalized messages across platforms.

Machine learning – With advanced analytics, the tool gives you win probability and better insights from multiple data sources such as calls and emails to convert the user from potential customer to a full-fledged one.

Pricing

One of the best features of ActiveCampaign is that it provides a 14-day free trial. Once you decide that you are going with the tool, you can choose from a plan starting at 9$.

Auto pilot
Auto pilot

AutoPilot is a marketing automation tool that helps you capture leads on your website and send them personalized messaging. It has the added benefit of integrating with several apps such as Facebook, Salesforce, Google ads, Typeform, etc to make automation easier. The tool allows multichannel automation including multi-channel marketing capabilities including email marketing, in-app messaging, SMS, online, and snail-mail communications. It has an easy to use interface where you can customize user journeys based on their behavior. Moreover, you can also get reports on ROI and optimize the revenue funnel based on performance.

Key Features:

Marketing Automation – Create effective customer journeys to convert leads to customers.

Email marketing – An easy to use, drag and drop platform, AutoPilot lets you send personalized emails to your leads.

Multi-channel marketing – Reach our customers through multiple channels such as SMS, Facebook retargeting, in-app messaging, etc.

Lead Management – From CRM integration to lead scoring, this platform is ideal to keep a track of all our leads.

Pricing:

The tool offers three packages starting from 49$ and goes up to 249$. The prices vary depending on the number of active users you have. However, you can try any of the plans for one month for free without adding your credit card.

Mail chimp
Mail chimp

Though Mailchimp is traditionally known for its email marketing solution, it has now evolved into an “All-In-One integrated marketing platform for small businesses”.

If you’re a small business, their power-packed features below would make them a great choice for your marketing automation needs.

Key Features:
CRM:

The platform comes inbuilt with a great CRM, specifically designed for small business needs

Segmentation:

Mailchimops segmentation features make it easy to send personalized communication to specific segments asked on their past interactions with your brand

Cross-platform campaign management:

Mailchimp helps you create and manage campaigns across various channels – email, Social Media and digital ads

Analytics and Reporting:

You can keep track of all your marketing campaigns from one dashboard, making it to monitor trends, track performance, and measure ROI

Pricing:

Pricing is suited to small businesses, with plans starting for as low as INR 770 per month. They also have a free plan with all the basic features included for businesses that are just getting started.

Notify visitors
Notify visitors

Notify Visitors is one of the simplest and most widely used marketing automation software to send personalized push notifications and messages to users. It is one of the best multi channel customer engagement softwares for small and medium businesses.

Key Features:
Customer Engagement Software:

The platform offers a wide range of solutions like web push, app push, PWA, chatbots, web banner and survey, lead form etc to engage your web and app users

Conversion Rate Optimisation Software:

Notify Visitors allows business to track and analyze user behaviour to enhance your conversion rates by means of A/B Testing, Heatmaps, Personalisation, Form analysis etc.

Analytics:

The platform enables you analyze and optimize as you go via analytics softwares to drive real results

Pricing:

Pricing starts at around INR 40,000 per month for Email/SMS & push notifications for upto 100K visitors. Businesses looking to leverage personalisation and in-depth A/B testing and popups etc should expect packages at around INR 2,00,000 per month for upto one million users.

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