Within the new function, Roopa Sharma shall be focussed on social media advertising for the subscription enterprise of Disney+ Hotstar.
After serving Netflix for nearly 5 years, Roopa Sharma has determined to maneuver on and has joined Disney+Hotstar as Director-Advertising. Final, at Netflix, she was main the event of inventive technique for APAC focussed originals titles as International Artistic Advertising – Worldwide Originals.
Speaking concerning the improvement, Sharma acknowledged in her LinkedIn post– “My journey at Netflix involves a detailed. From being the primary worker targeted on India to being a part of a 150 individual staff, the journey was unimaginable. I’m grateful to have contributed to the India development story and labored with among the brightest minds in tech and leisure however largely to have been nurtured by leaders like Jessica Lee and Jonathan Friedland. I’m excited for my subsequent play at Disney+ Hotstar.”
Additionally Learn: OTT Marketing Strategy: How Netflix India uses Indian-Global parallels for better content discovery
As a part of the core advertising staff that launched Netflix in India and APAC in 2016, Sharma has since led inventive advertising campaigns reminiscent of Sacred Video games, Narcos, Home of Playing cards, Life with out Netflix, Ludo and over 30 originals sequence and movies titles. In her early years on the world OTT big she was tasked with growing model messaging inside title campaigns to drive curiosity and familiarity with the Netflix model with the intent to drive conversations and willingness to subscrib
Previous to Netflix, Sharma helmed the function of Editorial Head-Digital Advertising at MTV India for 4 years.