Knowledgeable Tackle manufacturers, bullies, and social media trolls

Advertising professionals deconstruct the ‘cancel tradition’, the intent of bullies, how, when, and why manufacturers ought to cope with it, and its affect on the social media presence and offline actions of a model. Are the bullies extremely delicate? Or are they simply inflicting nuisance and spreading hate to hunt consideration t0 fulfill their ulterior… Continue reading Knowledgeable Tackle manufacturers, bullies, and social media trolls

Future Gazing: Exploring digital promoting avenues outdoors the field

Trade consultants mull over the elevated development of the digital area and speculate upcoming avenues encompassing the normal advert codecs in promoting. The stalwarts define what the gaze on the future seems to be like, progressive codecs, instruments, and sources which are underway, share their ideas on the ‘information debate’, and discover up and coming… Continue reading Future Gazing: Exploring digital promoting avenues outdoors the field

AliveNow presents SAMMIE Greatest Social Media Manufacturers: Celebrating businesses that received large

Kinnect, SoCheers, White Rivers Media, VMLY&R India, Schbang and Havas Media have been among the many prime businesses that received large at AliveNow SAMMIE. A brand-agency connection is in contrast to some other. They should be fully in sync from conceptualisation to execution. It’s a partnership that requires utmost dedication that goes a lot past… Continue reading AliveNow presents SAMMIE Greatest Social Media Manufacturers: Celebrating businesses that received large

Aashish Chopra on how NOT to create content material

The creator of ‘Quick, Low cost & Viral’ and the person main content material advertising and marketing at ixigo, Aashish Chopra shares how on this litter one ought to NOT create content material. Manufacturers, companies, and creators have already got numerous ‘do’s’ accessible on the web for the way to create content material, however not… Continue reading Aashish Chopra on how NOT to create content material

Authentic Content material vs Trending Format: The brand new social media paradox

Consultants at AliveNow presents SAMMIE BSMB 2020-21 talk about how Authentic Content material vs Trending Format has turn into a subject of debate within the lives of many digital entrepreneurs. Authentic Content material, Trending format, or each? Consultants share key metrics and instruments to create a profitable content material technique whereas fixing this dilemma. Panel… Continue reading Authentic Content material vs Trending Format: The brand new social media paradox

How you can faucet high-intent audiences by promoting?

From platform-specific technique to going past video codecs, consultants at SAMMIE BSMB 2020-21, dissect the relevance of tapping into high-intent audiences within the ever-changing business. In one other insightful session at AliveNow presents SAMMIE BSMB 2020-21, consultants deep-dive into the idea of high-intent audiences and strategies of tapping on to them, for manufacturers throughout classes.… Continue reading How you can faucet high-intent audiences by promoting?

AliveNow presents SAMMIE Finest Social Media Manufacturers: Folks’s Selection Awards’ nominations open now

The thrill isn’t over but, voting strains for AliveNow presents SAMMIE Finest Social Media Manufacturers Folks’s Selection Awards is open now. The ball is in your court docket! After an arduous strategy of choosing the right of the perfect from over 450 entries, we honored the SAMMIE BSMB 2020-21 finalists. As you realize AliveNow presents… Continue reading AliveNow presents SAMMIE Finest Social Media Manufacturers: Folks’s Selection Awards’ nominations open now

#SAMMIE2020: The Influence Of ASCI Influencer Advertising Pointers

The brand new tips by ASCI drafted in collaboration with the trade has been a topic of concern for the influencer advertising and marketing area, right here we dissect its affect on collaborations and provoke a dialogue on the matter. With a various set of factors of view from creators, representatives from creator networks, companies,… Continue reading #SAMMIE2020: The Influence Of ASCI Influencer Advertising Pointers

#SAMMIE2020: Practically 40% of streams come from vernacular content material, says Ravi Okay Shharma

Ravi Shharma from Gaana sheds mild on the audio promoting panorama in India, altering shopper habits and what it means for manufacturers and entrepreneurs. In a hearth chat, Ravi Okay Sharma, Vice President – Gross sales, Gaana, shares some invigorating insights on the evolving audio stream trade at AliveNow presents SAMMIE Greatest Social Media Manufacturers… Continue reading #SAMMIE2020: Practically 40% of streams come from vernacular content material, says Ravi Okay Shharma

#SAMMIE2020: Akhila Shankar on the ‘Science’ of constructing Social Media First Manufacturers

Sharing classes from manufacturers that carry out nicely on social media and why they work, JioSaavn’s Akhila Shankar talks in regards to the science and emotions that go behind creating such model moments. Akhila Shankar, Director of Model & Communications at JioSaavn, begins by quoting Maya Angelou’s in style piece of writing, “Folks will neglect what… Continue reading #SAMMIE2020: Akhila Shankar on the ‘Science’ of constructing Social Media First Manufacturers

AliveNow SAMMIE: Let’s all just about cheer for the winners!

With the digital curtain being drawn on AliveNow SAMMIE, right here’s a loud and heat cheer for all of the winners that made all of it worthwhile. After we started AliveNow presents SAMMIE Greatest Social Media Manufacturers, nobody might have imagined it will be a completely digital occasion sometime. Nonetheless, right here we’re — having… Continue reading AliveNow SAMMIE: Let’s all just about cheer for the winners!

#SAMMIE2020: Twitter India’s Rishabh Sharma on Moments, Memes & Advertising

Moments are primarily pushed by way of Twitter and Rishabh Sharma is right here to spill the beans on how the platform guidelines the roost as a medium to affect Moments and Memes which set the temper of the nation. Kickstarting the AliveNow presents SAMMIE Greatest Social Media Manufacturers with a Keynote Session that includes Rishabh Sharma,… Continue reading #SAMMIE2020: Twitter India’s Rishabh Sharma on Moments, Memes & Advertising

SAMMIE BSMB Summit 2020-21 Agenda: Reside Periods to Watch Out for

As we current SAMMIE Finest Social Media Manufacturers Summit, right here’s a sneak-peek into the marquee occasion lined with insightful classes, debates, and chats on third March 2021, Wednesday, from 11 AM. The stage is ready as we current the fourth version of AliveNow Inventive Tech Studio – SAMMIE Finest Social Media Manufacturers on March… Continue reading SAMMIE BSMB Summit 2020-21 Agenda: Reside Periods to Watch Out for

Street To 2021: 6 traits that can outline social media advertising and marketing in 2021

Specialists within the Indian A & M sector dissect the unsure 12 months that glided by to supply traits foreseen and equip the social media advertising and marketing trade with the altered state of enterprise as typical in 2021. The specialists of their genres give a short overview of parts reminiscent of efficiency, content material,… Continue reading Street To 2021: 6 traits that can outline social media advertising and marketing in 2021

The Final Information To Humane Advertising and marketing

Social Samosa presents the last word information to taking a humane method in the direction of your advertising efforts, making model communications part of every day conversations and lives of shoppers. A model might be interpreted in a number of methods, it may be an organization with a legacy, an answer to an issue, the… Continue reading The Final Information To Humane Advertising and marketing

7 AR Campaigns that add the C to ‘Cool’

At the present time, the viewer being engaged along with your marketing campaign just isn’t sufficient, in addition they need to be invested in it. Augmented Actuality or AR has been recognized to attain this, making a catchy expertise that will result in model loyalty. A take a look at few AR campaigns for inspiration… Continue reading 7 AR Campaigns that add the C to ‘Cool’

#RoadTo2021​: 10 Classes from 2020 that pave the best way for New Yr

Social Samosa brings collectively a panel of trade consultants for a roundtable dialogue on classes from 2020 that may assist businesses take advantage of the 12 months forward. A 12 months of unsure adversities, 2020 left us all with classes, each private {and professional}. Caught at house, we discovered about communication sans contact and refined… Continue reading #RoadTo2021​: 10 Classes from 2020 that pave the best way for New Yr

Shopper habits have modified which suggests a shakeup is due: Rana Barua, Havas Group India

In an unique dialog with Social Samosa, Rana Barua from Havas Group India, Jury Chair (Media), sheds gentle on the evolving tendencies and the altering panorama within the A & M Trade. With over 2 many years of expertise within the A & M Trade, Rana Barua, Group CEO, Havas Group India shares the evolving… Continue reading Shopper habits have modified which suggests a shakeup is due: Rana Barua, Havas Group India