Case Research: How BGauss executed hyper-local targetting by micro-influencers for Diwali marketing campaign

For its Diwali marketing campaign, BGauss leveraged micro-influencers by a contest. The case research explains how BGauss drives engagement in phases by the initiative creating buzz round its model on Diwali. Tapping on to the celebrations of Diwali, BGauss launched a contest marketing campaign, #BGaussDiwaliKiSawaari. The exercise revolved round micro-influencers utilizing the BGauss Instagram filter… Continue reading Case Research: How BGauss executed hyper-local targetting by micro-influencers for Diwali marketing campaign