In-depth: Advertising and marketing weddings in a pandemic-& the ‘matchmaking’ play

Within the wake of the COVID-19 induced lockdown, matrimonial web sites rolled their sleeves to harp onto on-line matchmaking. We check out the net matrimonial websites’ marriage ceremony advertising and marketing technique through the pandemic. Matrimonial web sites witnessed round a 30-40% enhance in site visitors with larger consumer engagement from the metro and non-metro… Continue reading In-depth: Advertising and marketing weddings in a pandemic-& the ‘matchmaking’ play

Video: Trade icons come collectively to hail women-oriented campaigns that left a mark

On the event of Worldwide Ladies’s Day, in a dialog with India’s main Model Custodians and Company Leaders, Social Samosa offers a significant throwback to a number of the greatest women-centric campaigns that transcend the extraordinary Though we don’t want a particular day to rejoice the immense potential {that a} ‘lady’ imbibes, it has been… Continue reading Video: Trade icons come collectively to hail women-oriented campaigns that left a mark

Street To 2021: 6 traits that can outline social media advertising and marketing in 2021

Specialists within the Indian A & M sector dissect the unsure 12 months that glided by to supply traits foreseen and equip the social media advertising and marketing trade with the altered state of enterprise as typical in 2021. The specialists of their genres give a short overview of parts reminiscent of efficiency, content material,… Continue reading Street To 2021: 6 traits that can outline social media advertising and marketing in 2021

#RoadTo2021: Promoting tendencies that may die within the New 12 months

Sameer Makani shares how whereas some promoting tendencies emerge, many tendencies will cease working for manufacturers as customers change with digital transformation in 2021. It wouldn’t be unsuitable to time period 2020 because the yr of disruption and transformation. What was anticipated to be a very good yr for the promoting sector turned out to… Continue reading #RoadTo2021: Promoting tendencies that may die within the New 12 months

Opinion: Why entrepreneurs want a brand new rulebook for Indian shoppers in 2021?

Nikhil Rungta, Verizon Media explains how entrepreneurs want to attach with Indian shoppers within the New Regular with, maybe, a brand new rulebook, owing to some main modifications within the core DNA of shopper habits. Indian shoppers took a leap in 2020. Digirupted by the pandemic, they developed new digital habits at a panoramic tempo.… Continue reading Opinion: Why entrepreneurs want a brand new rulebook for Indian shoppers in 2021?

#RoadTo2021 Specialists estimate digital AdEx to develop by 20% within the milieu of adjusting client habits

Advertising and marketing blueprints for the quarter have been charted out and so is the funding circulate. We converse to consultants to calibrate the advert spends progress for 2021. The info on statista.com means that the income generated by digital promoting throughout India was valued at round INR 199 billion within the monetary 12 months… Continue reading #RoadTo2021 Specialists estimate digital AdEx to develop by 20% within the milieu of adjusting client habits

When trolls assault: Decoding the model & ambassador’s position throughout a Social Media Disaster

With Fortune Oil and its model ambassador Sourav Ganguly being the newest ones to fall prey to a social media disaster, we communicate to consultants on what needs to be a model’s apt motion plan to sort out such conditions. Social Media disaster has been the norm of the advert world in the previous few… Continue reading When trolls assault: Decoding the model & ambassador’s position throughout a Social Media Disaster