Opinion: How is Knowledge Analytics making area in Digital Advertising

Arising with choices as per necessities and positioning them precisely to draw the suitable viewers is what efficient digital advertising and marketing is all about, opines Sahil Chopra, iCubesWire as he decodes the way to leverage information in digital advertising and marketing. Knowledge analytics is the foundational constructing block of each enterprise on the market.… Continue reading Opinion: How is Knowledge Analytics making area in Digital Advertising

Opinion: Influence of latest ASCI tips on Influencer Advertising and marketing

Respecting the ASCI tips will assist advertisers acquire extra site visitors for his or her model in addition to extra consideration in direction of their product/service, opines WIBA’S Jo Broner. It’s little surprise that influencer advertising is now an official and environment friendly approach of promoting. A number of manufacturers – from startups to large… Continue reading Opinion: Influence of latest ASCI tips on Influencer Advertising and marketing

Opinion: Understanding Native Promoting within the context of 2021

Pankaj Jain from Httpool decodes Native Promoting – advantages & outcomes along with the tendencies he foresees in 2021. “Don’t trick them. Don’t piss them off.” Manufacturers love native advertisements; it will get extra click-through charges and income per impression due to its natural nature. Nonetheless, it’s additionally thought-about one of the crucial controversial types… Continue reading Opinion: Understanding Native Promoting within the context of 2021

#RoadTo2021: How to ace storytelling in 2021?

Anupama Ramaswamy, Managing Partner & National Creative Director, dentsu Impact, shares a few methods and tactics to master the art of storytelling. Storytelling isn’t new. It has been around forever. The recent shift in storytelling is because of the change in behaviors. The millennials are actually creating and sharing stories every day. These have helped them stay in… Continue reading #RoadTo2021: How to ace storytelling in 2021?

#RoadTo2021: 5 Trends that will influence Native Advertising in India 2021

Leveraging experience of working with digital brands and publishers, Outbrain’s Sandeep Balani predicts Native Advertising trends for 2021. 2020 was a challenging year for the advertising industry, around the globe. We have survived a noteworthy time in history, one that will influence every one of us for quite a long time to come.   The… Continue reading #RoadTo2021: 5 Trends that will influence Native Advertising in India 2021

#RoadTo2021: Influencer Marketing Trends for 2021

Chtrbox’s Pranay Swarup predicts influencer marketing trends for 2021, listing each out as a tweet under 240 characters. If 2020 further expedited the demand of digital influencers and creators in a lockdown world from both audiences and brands, 2021 will be all about the industry responding to this surge and gearing up for a much stronger year… Continue reading #RoadTo2021: Influencer Marketing Trends for 2021