#TheSocialCMO ft Jasneet Bachal, YES Financial institution

In dialog with Social Samosa, YES Financial institution’s Jasneet Bachal divulges particulars into the model’s COVID-19 particular advertising and marketing efforts and the necessity to transcend simply ‘promoting’. YES Financial institution not too long ago rolled out the ‘Nayi Udaan Ki Nayi Zimmedari‘ marketing campaign aimed toward strengthening the MSME section. We get in contact with… Continue reading #TheSocialCMO ft Jasneet Bachal, YES Financial institution

Opinion: Why manufacturers have to put money into client journey in 2021 and past

Amandeep Singh, VMLY&R Delhi sheds mild on the relevance of the buyer journey within the post-COVID-19 world to maintain a related client mindset, as paths to buy, change patterns at disruptive ranges. The second is as clear as a crystal in my head – it was an natural chemistry class and I used to be… Continue reading Opinion: Why manufacturers have to put money into client journey in 2021 and past

Social Media Technique: Chilly cream manufacturers leverage nostalgia & heat to up winter communication

Because the chills of the winter subside, we check out how chilly cream manufacturers are utilizing social media to talk to shoppers amidst a pandemic. Winters are a particular time for folks and types alike. On a bodily manifestation degree, pores and skin tends to turn into dry, needing an additional serving to of self-care… Continue reading Social Media Technique: Chilly cream manufacturers leverage nostalgia & heat to up winter communication

12 methods e book publishers use to construct communities on Instagram

We check out the Instagram methods of varied Indian & International e book publishers to decode practices that assist them strengthen their industrial prospects. Hardcover on the sofa, earplugs towards the window seat, paperback in a room full of individuals or scrolling by means of alone below a tree — they’ll take quite a few… Continue reading 12 methods e book publishers use to construct communities on Instagram

Opinion: Learn how to use emojis to spice up your social media posts

Akash Tripathi from High Cell Tech sheds gentle on the relevance of utilizing emojis throughout social media platforms to spice up engagement, convey a humane method to advertising. Emojis! This phrase is far well-liked and necessary among the many individuals who converse/chat on completely different on-line platforms. With the rise of social media platform utilization… Continue reading Opinion: Learn how to use emojis to spice up your social media posts

The Final Information To Humane Advertising and marketing

Social Samosa presents the last word information to taking a humane method in the direction of your advertising efforts, making model communications part of every day conversations and lives of shoppers. A model might be interpreted in a number of methods, it may be an organization with a legacy, an answer to an issue, the… Continue reading The Final Information To Humane Advertising and marketing

Inside: BMW Motorrad’s technique of driving gross sales through digital in 2020

Regardless of all issues unhealthy in regards to the 12 months, BMW Motorrad was capable of leverage digital and promote about 160 bikes extra in 2020 than in 2019; we take a deep dive into their technique. BMW Motorrad encourages one to ‘Make Life a Experience’, one thing that has been a key proposition of… Continue reading Inside: BMW Motorrad’s technique of driving gross sales through digital in 2020

How promoting on IPL propelled digital manufacturers in direction of success

Social Samosa takes a have a look at digital manufacturers leveraging the attain of IPL through TV screens, how they illustrate the rise of the second display screen phenomenon and what this implies for the way forward for such investments.  Do you prefer to test dwell tweets a few match as you watch one on… Continue reading How promoting on IPL propelled digital manufacturers in direction of success

Talkwalker Survey: State of Dialog in 2021

That is an invite for A&M Trade professionals to contribute insights and views in direction of the Talkwalker survey round the way in which manufacturers plan to leverage Social Listening in 2021. From the tea stall close to your workplace to the tweets despatched for a specific hashtag, conversations and chatter occur all over the… Continue reading Talkwalker Survey: State of Dialog in 2021

Neuroscience for Entrepreneurs

With Cognitive Neuroscientist Shikher Chaudhary, we unravel client neuroscience of why sports activities content material garners the strongest emotional engagement. Do you know that 80 to 90 % choices taken by the shoppers are on a unconscious degree? These unconscious choices subsequently assist shoppers create affinity with an commercial and a model resulting in a… Continue reading Neuroscience for Entrepreneurs

Inside L&T Mutual Fund’s Instagram Journal: Making a youth-oriented advertising plan

We check out how L&T Mutual Fund makes essentially the most of Instagram whereas breaking down complicated monetary ideas for youth to get acquainted with investments and budgeting. With regards to monetary investments, the time period Mutual Fund is well-known amongst individuals throughout age strata. Nonetheless, despite the fact that younger individuals may pay attention… Continue reading Inside L&T Mutual Fund’s Instagram Journal: Making a youth-oriented advertising plan

#RoadTo2021: Easy methods to arrange a social media disaster response plan

With the altering sociopolitical cloth of the world, social media crises have change into a frequent occurring. Prasad Shejale Logicserve Digital shares a blueprint to assist create a response plan for such conditions if the necessity arises. In in the present day’s hyperconnected world, you by no means know when even a single tweet can spark… Continue reading #RoadTo2021: Easy methods to arrange a social media disaster response plan

Opinion: Why entrepreneurs want a brand new rulebook for Indian shoppers in 2021?

Nikhil Rungta, Verizon Media explains how entrepreneurs want to attach with Indian shoppers within the New Regular with, maybe, a brand new rulebook, owing to some main modifications within the core DNA of shopper habits. Indian shoppers took a leap in 2020. Digirupted by the pandemic, they developed new digital habits at a panoramic tempo.… Continue reading Opinion: Why entrepreneurs want a brand new rulebook for Indian shoppers in 2021?

IPL 2020: A have a look at how model partnerships was the theme of the season on broadcast

Social Samosa takes a have a look at how the IPL 2020 frenzy within the festive season transformed into manufacturers experimenting and attaining from content material integrations. A number of dramatic waves of modifications have hit the A&M world because the first nationwide lockdown was introduced in March 2020. One of many first indicators of… Continue reading IPL 2020: A have a look at how model partnerships was the theme of the season on broadcast

Reels Advertising 101: Easy methods to make the most effective use of newest IG characteristic

From product shows to constructing narratives, rather a lot can occur in 15-seconds, we record a number of the greatest methods manufacturers are utilizing Reels for advertising and marketing. Probably the most vital options rolled out by Instagram in 2020, Reels are short-form movies that may vary from 15 to 30 seconds. With the introduction… Continue reading Reels Advertising 101: Easy methods to make the most effective use of newest IG characteristic

Company Characteristic: Gemius Design Studio

How will we outline Gemius Design Studio? Gemius is a 360-degree inventive and advertising and marketing agency devoted to delivering optimized advertising and marketing providers as per the necessity of particular person purchasers. Having an array of manufacturers within the fields of way of life style, FMCG, Meals & Drinks, Leisure, and Client Electronics capped… Continue reading Company Characteristic: Gemius Design Studio

Individuals-first advertising and marketing: When manufacturers leveraged IPL for deeper connections

Specializing in the human want for consolation and reassurance in instances of a disaster, manufacturers created a number of people-centric narratives with their IPL 2020 campaigns, offering individuals with hope. The pandemic has set the bottom for a individuals first strategy in advertising and marketing. With the manufacturing and distribution cycles halted and customers centered… Continue reading Individuals-first advertising and marketing: When manufacturers leveraged IPL for deeper connections

#RoadTo2021: 7 advertising and marketing classes from 2020 you must apply to 2021

dentsu India’s Vishal Nicholas pens down advertising and marketing classes for A&M professionals as they embark on the journey referred to as 2021. What was so attention-grabbing about 2020 wasn’t that digital grew to become a necessity lastly however the ripple results round it — the opposite adjustments beginning to happen, different myths being constructed… Continue reading #RoadTo2021: 7 advertising and marketing classes from 2020 you must apply to 2021

Opinion: Storytelling + Expertise – a profitable mixture for manufacturers in 2021?

Lakshmi Rebecca from Crimson Bangle sheds gentle on how know-how may be an enabler for storytelling for manufacturers throughout the altering occasions. What’s storytelling obtained to do with know-how? A LOT – particularly whether it is within the format of a video. From an advert movie to a documentary, even a company movie or an… Continue reading Opinion: Storytelling + Expertise – a profitable mixture for manufacturers in 2021?

#RoadTo2021: A&M Professionals share a Should-Learn Books listing for 2021

With every argument grounded in analysis and knowledge, Invisible Ladies discusses different points and nudges individuals to assume past the apparent and query their lives, environments and programs for true inclusion of ladies. Amit Misra, CEO, MSL South Asia feels it’s a must-read for 2021! If you’re somebody who loves the lyrical mixture of nights… Continue reading #RoadTo2021: A&M Professionals share a Should-Learn Books listing for 2021

#RoadTo2021: 5 Trends that will influence Native Advertising in India 2021

Leveraging experience of working with digital brands and publishers, Outbrain’s Sandeep Balani predicts Native Advertising trends for 2021. 2020 was a challenging year for the advertising industry, around the globe. We have survived a noteworthy time in history, one that will influence every one of us for quite a long time to come.   The… Continue reading #RoadTo2021: 5 Trends that will influence Native Advertising in India 2021

#RoadTo2021: Influencer Marketing Trends for 2021

Chtrbox’s Pranay Swarup predicts influencer marketing trends for 2021, listing each out as a tweet under 240 characters. If 2020 further expedited the demand of digital influencers and creators in a lockdown world from both audiences and brands, 2021 will be all about the industry responding to this surge and gearing up for a much stronger year… Continue reading #RoadTo2021: Influencer Marketing Trends for 2021

Decoding: How laptop brands leverage YouTube in their marketing strategies

We take a look at how laptop brands such as Dell, HP, Lenovo, Acer and Asus help the average user navigate the labyrinth of tech buzz words with their YouTube strategies. Hope and aspirations are key values that are marketed while seeking investment, especially when it comes to technological marvels like laptops. It is important… Continue reading Decoding: How laptop brands leverage YouTube in their marketing strategies