KKR affiliation helped Medimix strengthen presence within the japanese market: Ashish Ohlyan

From affiliation with Kolkata Knight Riders to shifting focus to speak with the youth, Medimix advertising technique includes going huge on social media. We glance into why. Medimix is a model in transition, working in direction of making a stronger digital presence. They’re pivoting their communication to change into and keep related amongst youthful audiences.… Continue reading KKR affiliation helped Medimix strengthen presence within the japanese market: Ashish Ohlyan

We now have to invoke excessive emotion for it to make an affect: Snehil Kanor, TrulyMadly

With collaborations, influencers, and branded content material, TrulyMadly is making its manner into the lives of their TG, we dissect their advertising technique. From Creep Qawwali to #WorstProposalEver, TrulyMadly has been attempting to evolve its communication to painting the nuances of great relationship in India. Collaborations and content material items are serving to them share… Continue reading We now have to invoke excessive emotion for it to make an affect: Snehil Kanor, TrulyMadly

Priyanka Prakash on how GiveIndia makes use of social media to construct credibility & increase funds

With insights from the NGO, GiveIndia social media technique, Priyanka Prakash helps unravel how non-profits can profit from digital to garner assist for his or her causes. By their social media posts, GiveIndia makes donation appeals, supporting the varied fundraising campaigns of their ambit. They discuss their initiatives, NGO companions, the affect they’re creating, and… Continue reading Priyanka Prakash on how GiveIndia makes use of social media to construct credibility & increase funds

#TheSocialCMO ft Jasneet Bachal, YES Financial institution

In dialog with Social Samosa, YES Financial institution’s Jasneet Bachal divulges particulars into the model’s COVID-19 particular advertising and marketing efforts and the necessity to transcend simply ‘promoting’. YES Financial institution not too long ago rolled out the ‘Nayi Udaan Ki Nayi Zimmedari‘ marketing campaign aimed toward strengthening the MSME section. We get in contact with… Continue reading #TheSocialCMO ft Jasneet Bachal, YES Financial institution

Interview: Put up our IPL marketing campaign we noticed 50%-60% improve in app installs says Snehil Gautam

In dialog with Social Samosa, Snehil Gautam sheds mild on how Housing.com leveraged tv promoting throughout IPL 2020 to create model consciousness with exact focusing on. In an unprecedented yr, we noticed many unprecedented promoting and advertising developments. This consists of IPL 2020, the place the business witnessed a few of the greatest tv campaigns.… Continue reading Interview: Put up our IPL marketing campaign we noticed 50%-60% improve in app installs says Snehil Gautam

Interview: Cities like Bhopal, Ludhiana, Shimla, Ranchi have TG with shopping for energy says Virginia Sharma

In an unique chat with Social Samosa, JioSaavn’s Virginia Sharma stresses the platform’s USP, traits of digital audio promoting, and the way forward for audio streaming. Audio streaming companies have gained prominence over the past couple of years led by improvements and competitors. We get in dialog with Virginia Sharma – Vice President, Model Options at… Continue reading Interview: Cities like Bhopal, Ludhiana, Shimla, Ranchi have TG with shopping for energy says Virginia Sharma

Interview: Saroj Panigrahi, My11Circle on the How, What & Why of their first IPL marketing campaign

Saroj Panigrahi, My11Circle explains how IPL helped the model create consciousness and recall, whereas sharing his views on the present state of sports activities advertising in India. In dialog with Saroj Panigrahi, Vice President – My11Circle, we perceive what went behind creating the model’s first-ever tv marketing campaign of this scale and the way it… Continue reading Interview: Saroj Panigrahi, My11Circle on the How, What & Why of their first IPL marketing campaign

Entrepreneurs should gear up for terribly quick lead occasions to activate applications: Nishant Kashikar

With advertising and marketing plans being changed by contingency talks, journey & tourism sector took an unprecedented hit final yr. Social Samosa talks to Tourism Australia’s Nishant Kashikar to know how digital got here to their rescue. 2020 was meant to be an essential yr for Tourism Australia with a plethora of activities planned, particularly… Continue reading Entrepreneurs should gear up for terribly quick lead occasions to activate applications: Nishant Kashikar

Interview: We moved 70% of our finances from conventional medium to digital says, Nevil Patel Orpat India

Orpat India’s Nevil Patel sheds gentle on the advertising technique and shares why the mix of digital and vernacular could possibly be a gamechanger throughout areas in India for enterprise development. From a conventional, family-run group to now shifting in direction of digital, Nevil Patel, Director, Orpat India shares how the 20+yr previous model is… Continue reading Interview: We moved 70% of our finances from conventional medium to digital says, Nevil Patel Orpat India

Interview: Advertising and marketing plans for the present quarter are centered round OLX Autos says, Sapna Arora, OLX India

In an unique dialog with Social Samosa, Sapna Arora of OLX India highlights the corporate’s key markets and explains why digital innovation is the important thing for enterprise development. The net classifieds platform served as an choice to fulfill the altering shopper wants in the course of the pandemic which led to a surge in… Continue reading Interview: Advertising and marketing plans for the present quarter are centered round OLX Autos says, Sapna Arora, OLX India

Shopper habits have modified which suggests a shakeup is due: Rana Barua, Havas Group India

In an unique dialog with Social Samosa, Rana Barua from Havas Group India, Jury Chair (Media), sheds gentle on the evolving tendencies and the altering panorama within the A & M Trade. With over 2 many years of expertise within the A & M Trade, Rana Barua, Group CEO, Havas Group India shares the evolving… Continue reading Shopper habits have modified which suggests a shakeup is due: Rana Barua, Havas Group India