Individuals-first advertising and marketing: When manufacturers leveraged IPL for deeper connections

Specializing in the human want for consolation and reassurance in instances of a disaster, manufacturers created a number of people-centric narratives with their IPL 2020 campaigns, offering individuals with hope. The pandemic has set the bottom for a individuals first strategy in advertising and marketing. With the manufacturing and distribution cycles halted and customers centered… Continue reading Individuals-first advertising and marketing: When manufacturers leveraged IPL for deeper connections