Street To 2021: 6 traits that can outline social media advertising and marketing in 2021

Specialists within the Indian A & M sector dissect the unsure 12 months that glided by to supply traits foreseen and equip the social media advertising and marketing trade with the altered state of enterprise as typical in 2021. The specialists of their genres give a short overview of parts reminiscent of efficiency, content material,… Continue reading Street To 2021: 6 traits that can outline social media advertising and marketing in 2021

#RoadTo2021​: 10 Classes from 2020 that pave the best way for New Yr

Social Samosa brings collectively a panel of trade consultants for a roundtable dialogue on classes from 2020 that may assist businesses take advantage of the 12 months forward. A 12 months of unsure adversities, 2020 left us all with classes, each private {and professional}. Caught at house, we discovered about communication sans contact and refined… Continue reading #RoadTo2021​: 10 Classes from 2020 that pave the best way for New Yr

#RoadTo2021: Promoting tendencies that may die within the New 12 months

Sameer Makani shares how whereas some promoting tendencies emerge, many tendencies will cease working for manufacturers as customers change with digital transformation in 2021. It wouldn’t be unsuitable to time period 2020 because the yr of disruption and transformation. What was anticipated to be a very good yr for the promoting sector turned out to… Continue reading #RoadTo2021: Promoting tendencies that may die within the New 12 months

#RoadTo2021: 7 advertising and marketing classes from 2020 you must apply to 2021

dentsu India’s Vishal Nicholas pens down advertising and marketing classes for A&M professionals as they embark on the journey referred to as 2021. What was so attention-grabbing about 2020 wasn’t that digital grew to become a necessity lastly however the ripple results round it — the opposite adjustments beginning to happen, different myths being constructed… Continue reading #RoadTo2021: 7 advertising and marketing classes from 2020 you must apply to 2021

#RoadTo2021 Specialists estimate digital AdEx to develop by 20% within the milieu of adjusting client habits

Advertising and marketing blueprints for the quarter have been charted out and so is the funding circulate. We converse to consultants to calibrate the advert spends progress for 2021. The info on statista.com means that the income generated by digital promoting throughout India was valued at round INR 199 billion within the monetary 12 months… Continue reading #RoadTo2021 Specialists estimate digital AdEx to develop by 20% within the milieu of adjusting client habits

Street To 2021: 5 cardinal ideas for creating interactive social media campaigns

Ambika Sharma from Pulp Technique shares few actionable ideas to assist create partaking & interactive social media campaigns that assist overcome the modifications & challenges caused by COVID-19 within the trade. Customers are on social media continuously. However how do you interact with customers which can be on the platforms for varied targets. Listed below… Continue reading Street To 2021: 5 cardinal ideas for creating interactive social media campaigns

Street To 2021: The brand new definition & tendencies for OTT in 2021

With OTT apps gaining larger quantities of subscriptions with elevated time spent in 2020, the platform’s function within the media combine has modified too. Karthik Nagarajan from Wavemaker pens down OTT tendencies 2021. To say that the pandemic was the ‘progress hack’ that the OTT business was searching for can be stating the apparent. Nevertheless,… Continue reading Street To 2021: The brand new definition & tendencies for OTT in 2021

#RoadTo2021: How to ace storytelling in 2021?

Anupama Ramaswamy, Managing Partner & National Creative Director, dentsu Impact, shares a few methods and tactics to master the art of storytelling. Storytelling isn’t new. It has been around forever. The recent shift in storytelling is because of the change in behaviors. The millennials are actually creating and sharing stories every day. These have helped them stay in… Continue reading #RoadTo2021: How to ace storytelling in 2021?

#RoadTo2021: 5 Trends that will influence Native Advertising in India 2021

Leveraging experience of working with digital brands and publishers, Outbrain’s Sandeep Balani predicts Native Advertising trends for 2021. 2020 was a challenging year for the advertising industry, around the globe. We have survived a noteworthy time in history, one that will influence every one of us for quite a long time to come.   The… Continue reading #RoadTo2021: 5 Trends that will influence Native Advertising in India 2021

#RoadTo2021: Influencer Marketing Trends for 2021

Chtrbox’s Pranay Swarup predicts influencer marketing trends for 2021, listing each out as a tweet under 240 characters. If 2020 further expedited the demand of digital influencers and creators in a lockdown world from both audiences and brands, 2021 will be all about the industry responding to this surge and gearing up for a much stronger year… Continue reading #RoadTo2021: Influencer Marketing Trends for 2021