From cashless transactions to on-line security: Richa Sharma decodes PhonePe advertising technique

With Richa Sharma from PhonePe, we try and decode the PhonePe advertising technique that appeared to convey the cashless transaction to the middle of the map for India. Because the second wave takes a grip over the nation with an impending Lockdown 2.0, cashless transactions turn out to be all of the extra necessary according… Continue reading From cashless transactions to on-line security: Richa Sharma decodes PhonePe advertising technique

For the whole lot journey: Decoding the MakeMyTrip advertising and marketing technique ft Sunil Suresh

A 12 months to the COVID-19 havoc, we check out how MakeMyTrip’s advertising and marketing technique helped the model breathe by way of the disaster with the varied efforts to leverage pent-up journey demand & maintain the model worth excessive. Even because the clouds of hysteria and uncertainty proceed to loom over the Indian tourism… Continue reading For the whole lot journey: Decoding the MakeMyTrip advertising and marketing technique ft Sunil Suresh

For the love of canines: Ganesh Ramani decodes Pedigree advertising and marketing technique

With Ganesh Ramani of MARS Petcare, we decode the Pedigree India advertising and marketing technique and the position of social media in class penetration. The continued pandemic might need modified the world like by no means earlier than. Because the roads and streets got here to a standstill in the course of the lockdown days,… Continue reading For the love of canines: Ganesh Ramani decodes Pedigree advertising and marketing technique

Colgate India Social Media Play: Utilizing digital as an extension to conventional advertising

We check out how Colgate India makes use of social media to drive residence messages about dental hygiene, white enamel and exquisite smiles. Colgate India has been within the enterprise on pushing folks into caring for their oral well being and dental hygiene for a number of years now. Over time, they’ve transitioned from utilizing… Continue reading Colgate India Social Media Play: Utilizing digital as an extension to conventional advertising

The social media ‘manthan’ of milk manufacturers…

From haldi doodh to the every day doses of milk for energy – Indian customers and types are reliant on it for numerous causes. With the dairy manufacturers social media advertising chapter coming off age – we decode the developments that dominate. Milk, a staple within the Indian palette, has been on the coronary heart… Continue reading The social media ‘manthan’ of milk manufacturers…

Prega Information Social Media Technique: Understanding the position influencers & multi-lingual content material

We check out how Prega Information leverages the facility of influencers and multi-lingual communication to achieve out to moms-to-be as a part of their social media technique. During the last a number of years, Prega Information has established itself because the bringer of fine information. They’re part of a lady’s most intimate and decisive second… Continue reading Prega Information Social Media Technique: Understanding the position influencers & multi-lingual content material

Celeb Manufacturers: The Ranveer Brar social media journey sprinkled with delectable dishes & tendencies

Culinary rockstar and seemingly new-age youth Meals icon, this section of Celeb Manufacturers makes an attempt to know the Ranveer Brar social media technique with inputs from the superstar chef himself. Celeb chef, meals stylist, entrepreneur, tv host, Masterchef Decide, and what not, Ranveer Brar is the Meals Sufi who believes in the great thing… Continue reading Celeb Manufacturers: The Ranveer Brar social media journey sprinkled with delectable dishes & tendencies