Ads and SEO might help you reach out to your audience, but it’s the message that convinces them to take action. That action could be becoming a lead, subscriber, or customer. If the message is not effective, most of the viewers will simply ignore it.
It means all the efforts made to reach them were in vain. You should also not forget that people do see a lot of messages these days. Your content must stand out in order for them to notice. You can significantly increase the return on investment from each marketing campaign by making your content more effective.
Everyone thinks he is already delivering the best content; otherwise, he wouldn’t be wasting investing money on it. However, there is always room for improvement. There are some things that you only learn with experience. This article contains the experience of veteran experts of content.
11 Ways to Make Your Content More Effective
1. Define the Objective First
Before you start writing any article or piece of content, you should know exactly why you are writing this. Define the objectives you hope to achieve with it. It will give you a perspective and your content a direction. After that, your skills will write words that are effective and coherent. They will provide value to the reader without making it feel like you are trying too hard or pushing something.
Normally, a piece of content is written to provide information or get a lead or sales. It could also encourage the readers to click a link or take some other action. Try not to set too many goals for just one article. It’s not a one size fits all deal. Each content should be tailored towards one primary goal and some secondary objectives if they naturally fit.
2. Spend More Time on Headlines
First of all, every writer should know that an outline is created first. You do primary research and create the first draft of the article with only headings and subheadings. After you have finalized a structure should you move on to filling the content in each headline. Many writers don’t pay much attention to the headlines and use them as they were written in the first draft.
It’s a terrible mistake to ignore the headings as they always catch the attention of the reader first. Internet users don’t read content; they scan it. They read headlines and decide whether they should read the content below it or not. It’s best to always edit the headings to make them more relatable and attractive. A headline should describe the paragraphs after it in a precise manner.
Likewise, advertisements are all about headlines. There is no content to read in an advertisement. There is only a short copy that should tell the reader exactly what he wants to hear. This is why you should acquire the help of a PPC agency for online advertisement. If you visit this website, you will see that they have experienced professionals for every job and they measure and show results they get from their ads and effective copies.
3. Try to Create Emotions
Many content writers are under the impression that using stats and numbers in their content is attractive. While it does make content valuable and attractive, it doesn’t help you stand out. They forget those stats as soon as they leave your website, no matter how much effort you put into that. If you really want them to remember you, try to create emotions.
Write content that triggers emotions like fear, happiness, or relief. For example, you can start by identifying and discussing how grave the problem is, initiating fear, and then introduce your solution. Likewise, you can use compassion by showing you are doing some good work. If you can make them feel something other than hate from your content, they are most likely to convert or refer you to others.
4. Avoid Clickbait’s at All Cost
The use of clickbaits is a great way to get your audience to hate you. Clickbaits are misleading headlines to get clicks. As soon as the visitor realizes that he has been misled to a page, he clicks the back button, increasing the bounce rate of that website. It also cautions him the next time he stumbles upon your brand name.
It is only useful when you are trying to build fake stats to fool someone. The views you are getting on the page through clickbaits are not exactly views, and search engines like Google can now tell when a website uses such tricks. On top of that, the bounce rate is believed to be one of the ranking factors used by Google.
5. Plan Call-to-Actions
A call-to-action tells the reader what he should do next. The reader will leave the page or post without doing anything unless you encourage. It’s only basic to know that call to action should be precise, vivid, and not at all aggressive. Here is something not so basic: plan how many and where call-to-actions should be used in a post or article.
All of them don’t have to be exactly the same in wordings but should serve the same objective. These CTAs should also not feel like you are pushing them onto the reader. Normally, the start, middle, and end of an article are safe places for their use. However, you should consider the flow of your content and embed CTAs accordingly.
6. Decorative Images are Not Friendly
Many writers use graphics in their articles to make their content more effective. It looks attractive in the first view, but it’s not engaging at all. In fact, it only blocks the view of the reader. They have to scroll down through every image to find the content they need.
It’s best to use images that provide value to the viewer. It could be statistics, infographics, charts, or tables. They help the viewer understand complex or a lot of information within seconds. Such content is also more likely to be shared. They might take more time to develop, but they are called linkable assets for a reason. If it’s unique and good enough, even influencers will share it free of cost.
You can make your content thousand times more credible and attractive by adding some new quotes from influencers of your industry. There are many famous quotes you can find on the internet, but I’m talking about ones that have not yet been published. It is going to take some time and effort, but it’s worth it in the end.
Email some influencers and request them to share a quote based on their experience related to the subject you are writing on. Most influencers wouldn’t mind doing so because it’s also good PR for them. Write down those quotes in your articles and see the difference in the shares you get.
8. Create a Video of Each Article
Make your content more effective and user-friendly by creating a short video of each article. You can upload that article on YouTube and embed it in the article. Present it to the visitors first if they would prefer to watch the content instead of reading it.
The video should be about two to three minutes as short videos get more views. You will be able to get an advertisement on both the article and the video, so this effort won’t go unrewarded.
9. Make the Audience Personas More Comprehensive
Your content becomes more effective and relatable when you have a clear idea of your audience. First of all, it’s a good practice to create rough audience personas before you start writing an article. If you want to make that content even better, you need to create better personas.
Do some research to learn as much about your readers as possible. This way, each reader will feel that you wrote that content specifically just for him. Readers are more likely to take you seriously and follow your instructions if you can relate to them.
10. Study Pain Points and Unique Selling Points
One thing you should never forget about your audience is their pain points. Furthermore, you should also use the unique selling points of what you are promoting in your content. Whether it’s a landing page, email, or a social media post, using the pain points and highlighting your USPs is important.
They feel that you understand their problem or need once you mention their pain point and unique selling point shows that you have got the perfect solution for it.
11. Match Content with Sales Funnel
Sales funnel covers the journey of an audience from a visitor to becoming a returning customer. Selling a product or service directly to someone who doesn’t even know if he needs it would be a waste of time. This is why you need to create content for each stage of the sales funnel.
For example, your first article should be about spreading awareness about an issue and how it needs to be resolved. This article would be targeting a specific audience from the funnel and different keywords.
We hope the article helps you to make your content more effective.