Within the social media advertising area, loads of folks swear by Snapchat for B2C advertising. There are others who attempt to avoid it altogether — making the excuse that it doesn’t work for B2B. (Possibly what they’re actually saying is, they can’t figure out how to use the darn thing.)
The reality is, whichever prospects you’re attempting to draw, you’ve a fairly good probability of assembly them on Snapchat.
Listed below are 14 advantages of Snapchat that may have you ever hitting “join” in seconds:
1. You could find your viewers amongst Snapchat’s 360 million customers
Pegged as one of many most popular social media platforms, by Search Engine Journal, Snapchat is a digital residence to roughly 360 million month-to-month lively customers and 249 million daily active users, in response to guardian firm Snap Inc.
Furthermore, no less than 75% of the U.S. inhabitants aged 13-34 makes use of Snapchat. So, if you happen to’re promoting your services or products to a target market in that age bracket, there’s probability you’ll discover them on this broadly used social media app.
Even when the one that finally indicators on the dotted line is older, you’ll be able to nonetheless reap the advantages of Snapchat. Relying on how your B2B or B2C enterprise operates, keep in mind that youthful stakeholders typically act as model advocates and influencers within the decision-making course of.
2. Youthful shoppers can develop up alongside your model
Snapchat customers skew youthful … however did you notice that, in response to Snap Inc., the Gen Z and millennial Snapchat viewers represents greater than $1 trillion in direct spending energy?
That is important for B2C companies particularly. However even if you happen to’re not slinging fashionable tees or another cool shopper items, you should utilize this social platform to make grown-up choices — like monetary providers merchandise — much more interesting to a youthful viewers. By the point these shoppers want an answer like yours, they could have already got a connection to your model due to what they’ve seen by way of your digital advertising on the Snapchat app.
And take into account that youthful customers are taking on an growing share of the workforce. Estimates recommend that, by 2025, 3 in 4 members of the workforce will probably be millennials and 1 in 5 workers will be Gen Z. Even when these customers have interaction with manufacturers on Snapchat throughout their private time, B2B messages can nonetheless resonate.
3. Geofilters mean you can attain native audiences extra simply
One of many difficulties in participating audiences on social media is narrowing your attain to folks in the proper area. One of many main advantages of Snapchat is that it provides a wide range of methods to focus on native demographics.
If you happen to create customized Geofilters, additionally referred to as Group Filters, people who find themselves utilizing the social platform inside your specified location (Geofence) can see and use your filters in their very own posts.
It’s also possible to get native publicity by way of the Our Story characteristic — a public compilation of content material from customers throughout the neighborhood. These tales are sometimes themed or categorized, giving your corporation an opportunity to point out your assist for an area occasion or share your perspective on a trending subject.
Your Snapchat followers and different customers may also discover your location-based content material on the Snap map.
4. Likelihood is, there’s much less competitors
It may be difficult for companies to chop by way of all of the social media noise after they’re going through loads of competitors. On different platforms like Fb and Instagram, your main rivals could have established accounts and bigger followings.
However are they as profitable on Snapchat? Are they even there? Possibly not.
Simply check out this picture from a web site that permits you to look up the Snapchat account for a persona or model. The query marks present manufacturers that aren’t at present utilizing the app.
Take a look at these gaps as alternatives. Your online business has the possibility to be a pioneer and be a magnet for a fairly sizable untapped viewers.
5. Your account won’t ever look stale to new followers
When would-be followers come throughout your account on Fb, Twitter or Instagram, they’ll see posts with timestamps. If it’s been some time because you posted, everybody will know — and any inactivity might flip folks away.
With Snapchat, alternatively, posts are ephemeral. Which means customers aren’t confronted with a stale grid or newsfeed after they go to your account to comply with you. As an alternative, they will merely join with you and await your subsequent publish.
Say you propose to make use of Snapchat solely when selling and internet hosting a digital occasion. This received’t be an issue prefer it may on different platforms, as a result of these previous posts received’t sit there gathering mud and probably tarnishing your status.
6. You’ll begin pondering exterior the field with content material creation
Whether or not you’re a small enterprise proprietor or a marketer at a big firm, you may end up in a inventive rut in the case of content material creation. Nevertheless, one of many long-term advantages of Snapchat is that it’ll encourage you to push your inventive boundaries.
Ever because the platform’s debut in 2011, it has been a bit completely different than different social media platforms. Most notably, it’s all about movies and photos, with a lot much less emphasis on textual content. You may spend a lot of your time crafting intelligent captions for Instagram and Fb and even writing long-form content material for LinkedIn, however you’ll must shift gears for Snapchat.
You’ll have to cease going by way of the motions and begin engaged on new, modern concepts. Don’t be afraid to push the boundaries of your social strategy and see how one can amplify your model message differently.
Relying on what brings you success on Snapchat, you should utilize these new discoveries to tell different digital advertising efforts. As an illustration, a profitable Snapchat story might encourage you to take a brand new strategy to Instagram tales. Or if followers can’t get sufficient of your witty how-to movies, you may rework them right into a YouTube sequence.
7. Snapchat is a simple entry level for AR advertising
Trade researchers have discovered that roughly 7 in 10 media planners need to incorporate extra augmented actuality (AR) options into their digital advertising campaigns. That’s as a result of, as 1 in 2 media planners imagine, these participating experiences will help minimize ad blocking efforts.
Every day, greater than 180 million each day lively customers on Snapchat have interaction with augmented actuality, in response to Snap Inc. The app is a treasure trove of free AR advertising assets, with new filters and options obtainable virtually every single day.
If you happen to’re keen to enhance your B2B or B2C advertising efforts with AR, however you aren’t positive how, Snapchat is a good place to start out.
8. You’ll have loads of probabilities to construct model consciousness
As most gross sales trainers will inform you, it might take as much as 8 “touches” earlier than a prospect will begin to soften up and take the motion you’ve urged. This typically means agreeing to schedule an intro name or reserving a demo. And, historically, this implies you’re calling and emailing the prospect on repeat.
However who’s to say this 8-touch strategy can’t work on social media?
Snapchat content material has a brief lifespan and customers are continuously watching for brand new posts of their feed. Snap Inc. says each day lively customers spend no less than half-hour within the app, on common, watching a number of the 4 billion new Snaps which are generated every day.
This implies you’ve a virtually countless quantity of bite-sized alternatives to construct model consciousness over time. Whereas brand-new followers won’t benefit from a particular promotion instantly, those that have been taking in your messages for weeks or months could also be inspired to take motion.
9. The app helps user-generated content material and word-of-mouth advertising
In keeping with TrustPilot, optimistic buyer testimonials and critiques are among the many most highly valued trust signals for consumers, outweighing different elements like an organization’s personal social media presence. Encouraging Snapchat customers to share their very own experiences together with your model generally is a priceless method to unfold the phrase and attain new audiences.
It’s also possible to host contests or promote branded hashtags to collect genuine user-generated content material (UGC). With permission, you’ll be able to repurpose this UGC throughout different advertising efforts. As an illustration, screenshots of enthusiastic Snaps can function customer testimonials and sources of social proof in your firm’s web site.
Inside the app, it’s additionally straightforward for somebody to ship your publish to a different Snapchat pal, additional increasing your attain.
11. You will get your messages in entrance of the proper customers with Snapchat advertisements
Snapchat promoting is meant to be enjoyable, interactive and interesting — and that’s all good for the underside line. One retailer’s sponsored Geofilter generated a whopping 37% lift in purchase intent. One other model’s Snap Advert noticed buy intent enhance by 33%. These outcomes are greater than 2.5 instances better than the standard cellular retail marketing campaign.
There are a number of methods to run advertisements, that means entrepreneurs can discover essentially the most appropriate method to promote their enterprise account and product choices or providers by way of the app. These embody Snap Advertisements, that are displayed between different posts, in addition to sponsored Lenses and Geofilters customers can play with.
B2B and B2C entrepreneurs may also use the app’s advertisements supervisor and instruments like Snap Pixel for extra planning, optimizing and reporting on social media ad campaigns.
12. It’s straightforward to drive site visitors between your Snapchat account and firm web site utilizing Snapcodes
One large problem in social media advertising is driving site visitors out of the platform itself and onto the corporate’s personal digital actual property. One other difficulty is making certain your prospects know the best way to discover you within the sea of social media accounts.
Snapcodes make this straightforward. They work like QR codes and could be personalized to hyperlink to any vacation spot, like your Snapchat account or unique content material throughout the app, and even an exterior touchdown web page. Everytime you embody these colourful codes on print and digital collateral, customers can merely scan them utilizing the Snapchat app.
13. Snapchat can work as a strong recruiting device
The advantages of Snapchat aren’t restricted to “common” advertising; in addition they prolong into the HR division, the place recruitment advertising has turn into more and more vital.
The app could be particularly priceless for conventional B2B companies that want to point out off a extra genuine, modern and youthful aspect. Firms like JPMorgan and Goldman Sachs have efficiently used Snapchat to draw essentially the most promising expertise from throughout school campuses.
The 9-day marketing campaign by Goldman Sachs generated 2.1 million views and drove a big quantity of site visitors to its careers web page. To not point out the truth that it earned the corporate a good quantity of media consideration as the primary model to leverage Snapchat for recruitment advertising functions.
14. Registering for an account can save your spot on this in style platform
If you happen to nonetheless aren’t satisfied by the various advantages of Snapchat for advertising, defensive registration continues to be price contemplating. If you happen to reserve a social media handle in your Snapchat enterprise account right this moment, you’ll be able to stop another person from taking it in your absence.
Who is aware of? With a bit experimentation, you may quickly seize new audiences — and get hooked on Snapchat your self.