8 Sorts of Podcasts: The Full Information to Audio Content material Advertising


Previously decade, podcasts reworked from a distinct segment medium to a preferred type of leisure on par with conventional media. The truth is, over 55% of Individuals have listened to a podcast, and 37% listen to podcasts monthly.

For content material entrepreneurs, podcasts characterize a enjoyable and interesting solution to join with new viewers segments. The low barrier to entry of podcasting means nearly anybody with a microphone can distribute their concepts to a worldwide viewers.

How do you select a podcast format?

In the event you’re undecided the place to start, begin by asking your self this query: What kind of content material does my viewers need?

Let the reply to this query information your preliminary planning. You may take a look at your web site and social media analytics to get a greater sense of the matters your viewers enjoys studying about essentially the most. For instance, in case your viewers responds properly to long-form blogs, you would possibly take into account beginning a podcast that dives deep into business challenges. In case your viewers prefers bite-sized takes on present occasions, a conversational podcast is likely to be extra participating.

You don’t must resolve simply but. We’ll information you thru the most typical podcast codecs so you possibly can see what’s attainable.

8 forms of podcasts

Contemplating that there are greater than 850,000 active podcasts out there for obtain at this very second, we perceive if the market appears a bit of crowded to you. If there are such a lot of podcasts on the market, how are you purported to make a mark on the medium?

There’s actually no purpose to sweat. Though the variety of podcasts is all the time rising, it doesn’t imply you must compete with all of them. With the proper technique, you possibly can all the time find a niche audience that’s ravenous to your content material, irrespective of how humdrum a normal viewers would possibly discover your business.

Step one towards making a podcast that appeals to your splendid viewers is to select the proper podcast format. There’s all the time room to place your distinctive spin on these 8 main forms of podcasts:

1. Interview podcasts

An interview podcast normally includes one or two hosts who converse with a number of company every episode. On this format, the visitor gives distinctive experience or insights on a given matter, business or theme. You may really break this format additional into two podcast kinds:

  • Skilled interviews: In podcasts like Reid Hoffman’s Masters of Scale, the interviewer focuses on a particular matter by which the interviewee is taken into account a thought chief. For instance, a visitor like Invoice Gates would possibly share tales about his experiences as a expertise entrepreneur. Many viewers members hearken to this sort of podcast to be taught extra a couple of given business or achieve insights that may assist them in their very own careers.
  • Leisure interviews: Leisure-style podcasts invite company to share fascinating tales about their lives. These reveals are sometimes hosted by comedians or leisure journalists. For instance, showrunner Noelle Stevenson not too long ago appeared as a visitor on comic Carmen Esposito’s podcast Queery to debate her experiences within the leisure business.

Interview-style podcasts can require fairly a little bit of analysis. On the similar time, the podcast host wants the proper expertise to attract out fascinating tales from company. This format is a good way to offer a spread of opinions and viewpoints.

Interview podcast examples

2. Conversational podcasts

Conversational, co-hosted podcasts are similar to conventional radio reveals. On this format, two podcast hosts have entertaining conversations about particular themes and matters. Usually, co-hosts will focus on trending information tales and supply insightful — or humorous — commentary.

Conversational podcasts might embrace company, as properly. For instance, Brafton’s Above the Fold podcast, co-hosted by Francis Ma and Jeff Baker, typically options company from world wide of content material advertising and marketing.

This sort of podcast requires a excessive degree of consolation and familiarity between the hosts. If the hosts don’t know one another properly or don’t get alongside, the viewers will be capable to inform. As a result of you possibly can’t script a dialog — or at the very least, you shouldn’t — this format is greatest for hosts who can improvise on the spot.

The conversational podcast might current distinctive technical challenges. For instance, if the hosts reside in separate cities, they’ll want particular software program to file the voice tracks independently after which splice them collectively.

Conversational podcast examples

3. Monologue podcasts

Within the monologue type of podcast, a single host speaks for everything of every episode. These podcasts are normally hosted by somebody who’s an skilled in a given subject. Viewers members tune in to find out about a particular matter or get an knowledgeable opinion on current occasions.

For instance, within the Philosophize This! podcast, host Stephen West takes listeners on a journey by the historical past of world philosophy. Starting with presocratic philosophy, West gives an summary of main actions in philosophic thought all through the ages.

This type of podcast could be utilized to any matter — however hosts ought to have sufficient expertise and experience to fill many episodes. That stated, it’s attainable to provide a limited-run podcast that covers a single matter or difficulty, just like a serialized audiobook.

The monologue format gives the benefit of not being depending on different folks. The host doesn’t have to e-book company or configure schedules with one other host. Nevertheless, this type nonetheless requires a good quantity of analysis.

Monologue podcast examples

4. Storytelling / investigative podcasts

Podcast listeners get pleasure from storytelling and investigative podcasts for his or her immersive experiences. On this format, a number of hosts use every podcast episode to inform a whole story or a chapter of an ongoing story.

There are a lot of totally different examples of non-fiction story-based podcasts. On one finish of the spectrum is Dan Carlin’s Hardcore History podcast. Carlin produces extraordinarily well-researched miniseries that take his podcast listeners by momentous intervals of world historical past. The truth is, his present includes a lot analysis that every miniseries takes months to provide.

On the opposite finish of the spectrum is My Favorite Murder, hosted by Karen Kilgariff and Georgia Hardstark. Every episode covers a particular case in grotesque element. This present can be closely researched, however gives extra private commentary on every topic.

Non-fiction podcasts can require plenty of sources. Podcasters who excel at this format mix wonderful analysis expertise with a eager eye for leisure worth.

Storytelling/investigative podcast examples

5. Roundtable podcasts

Roundtable podcasts, or panel reveals, contain a constant or rotating group of hosts who present commentary and dialog round particular matters. Usually, there’s a important host who MCs every episode whereas co-hosts fill particular roles. For instance, some co-hosts might present extra comedic commentary, whereas others supply in-depth experience.

Panel reveals typically attempt to make their viewers members really feel like they’re a part of a non-public membership. As an illustration, long-time listeners will choose up on in-jokes and host character quirks extra so than somebody tuning in for the primary time.

Roundtable podcasts take the stress of 1 individual by splitting the workload amongst quite a lot of totally different folks. For instance, on the Joe Budden Podcast, the previous rapper is joined by co-hosts and company who focus on hip-hop, sports activities and information objects.

Roundtable podcast examples

6. Theatrical podcasts

Fiction podcasts have been a rising pattern for years. Some theatrical podcasts encompass a single host who narrates a narrative in an identical method as an audiobook. Different podcasts inside this format make the most of a whole solid of performers and sound engineers to create extra immersive experiences.

On this format, podcast hosts attempt to create fictional worlds that entertain their listeners. It calls for a degree of creativity and expertise to maintain listeners engaged. Whereas this format doesn’t require as a lot analysis as others on this record, it nonetheless includes plenty of work. On the similar time, that signifies that the competitors is excessive. Not solely do these podcasts compete with one another, but additionally with different types of leisure like TV reveals, audiobooks and films.

Theatrical podcast examples

7. Repurposed content material podcasts

At Brafton, we love repurposing content. The method of repurposing present content material gives a number of advantages, from boosting viewers engagement to serving totally different wants alongside the gross sales funnel. Plus, repurposing content material can provide the respiration room it’s essential to create recent, fascinating content material.

Information applications are among the many most typical on this class. The identical story can seem in print, video and audio. This format works properly for manufacturers that already produce plenty of content material for the online. For instance, if your online business has a sturdy backlog of weblog content material, you may flip every put up into its personal podcast episode. That will successfully offer you double the quantity of content material and can help you attain a section of your audience that prefers audio content material to a written format.

Repurposed content material podcast examples

8. Hybrid podcasts

Podcasts are a extremely versatile medium. You may combine and match the essential codecs from this record to create your type. For instance, a podcaster with experience in a given topic space would possibly host a monologue-style podcast and infrequently interview company. Likewise, a panel present would possibly break up every episode into segments, together with an area for the primary host to current a monologue.

Or, you would possibly provide you with a podcast format that’s nothing like anything on this record! That’s one of many nice issues in regards to the medium. The barrier to entry is sort of low in comparison with beginning a radio present or TV program. There are even free internet hosting choices that can help you file episodes and put up them to main distribution channels, all instantly out of your smartphone.

Fast ideas for beginning a podcast

Feeling impressed to begin your individual podcast? Listed below are some fast tricks to get began:

What tools do it’s essential to begin a podcast?

On the very least, you’ll want a smartphone to begin recording a podcast. Your cellphone has a microphone and an web connection, which is all it’s essential to file and distribute your podcast. Nevertheless, podcasts recorded on cellular gadgets can sound tinny and unprofessional.

The following greatest set-up is equally easy: A pc and a microphone. You need to use free — or very inexpensive — software program to watch your vocal ranges and produce a present that sounds practically skilled.

If you’d like the total Joe Rogan expertise, you’ll have to spend fairly a bit extra on skilled tools, together with:

  • Stand microphones.
  • Acoustic foam.
  • Audio mixers.
  • Pop filters.
  • Enhancing software program.

In fact, you’ll additionally want someplace to file. A quiet workplace area is normally place to begin. Marc Maron famously began recording his podcast WTF in his storage, and even interviewed former President Barack Obama there. So don’t fear should you don’t have entry to a recording studio.

How a lot cash does it take to begin a podcast?

The price of producing a podcast can fluctuate drastically relying on quite a lot of components. In the event you plan on making a solo podcast with minimal tools, the barrier to entry could be as little as $0. Nevertheless, most podcasters pay for web site and podcast internet hosting. Distribution networks like Spotify and Apple Podcasts don’t host your precise podcast information. For that you simply’ll want to make use of a service like Buzzsprout, Anchor, SoundCloud or Captivate.

In the event you’re beginning a podcast from scratch, with none tools, you possibly can anticipate to spend anyplace from $50 to $500 to launch your present. However keep in mind, many individuals have began profitable podcasts with little greater than a smartphone and a dream.

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