Observing the 73rd Military Day at present, Bharti AXA Life Insurance coverage has launched this marketing campaign to commemorate real-life experiences of the Indian Armed Forces.
Bharti AXA Life Insurance coverage, a three way partnership between Bharti Enterprises, an Indian enterprise group, and AXA, an insurance coverage firm, is celebrating the spirit of military personnel on the event of Military Day with the launch of its marketing campaign ‘Climate it like Indian Military’ – an initiative devoted to the Indian Armed Forces.
Bharti AXA Life has initiated this marketing campaign to spotlight the climate circumstances at completely different border places the place Indian troopers courageous all odds to guard the nation. The corporate may also search participation from the households of the armed forces to share messages with the troopers who work relentlessly to maintain the nation and its residents secure and safe.
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Parag Raja, Managing Director and Chief Government Officer, Bharti AXA Life Insurance coverage stated, ”On the Military Day, the Bharti AXA household salutes the protectors and their heroic spirit and gallantry service to the billion-plus nation. With their matchless safety providers in thoughts, now we have launched our Yoddha channel comprising Ex-servicemen to supply appropriate monetary options to the armed personnel and defend the protectors.”
Military Veterans who shared their real-life experiences embrace Lt. Normal Raj Kadayan (retd.) and Main Normal Vasudeva (retd.), amongst others.