This Worldwide Ladies’s Day, Hyundai India shatters stereotypes round ladies and driving by way of an fascinating storytelling marketing campaign – Brake On Stereotypes
Even in a contemporary world like at the moment, we see individuals being judgmental about ladies drivers with a pre-conceived notion that they lack good driving abilities. It’s no information that stereotypes have shackled ladies through the years, regardless of them proving their mettle time and again. Nevertheless, ‘Braking’ the chain, Hyundai India, this Worldwide Ladies’s Day shatters one of the widespread stereotypes ladies all over the world should face.
In a exceptional marketing campaign, Brake On Stereotypes, Hyundai India captures and goals to interrupt one of many largest stereotypes round ladies. The movie revolves across the very essence of showcasing the necessity of the hour- that girls possess an equal capacity to take the driving force’s seat and likewise can single-handedly park the automobiles whereas possessing nice parking abilities.
Recreating an occasion, seen usually in widespread parking areas the place males supply to park or pull out a car for a lady, the protagonist on this marketing campaign – a girl is seen confidently strolling as much as a person who appears to be struggling whereas parallel parking.
Not solely does the lady gracefully park the automobile for the person, however we additionally see the person stand in awe of this one who supplied a serving to hand, as an alternative of taking offence, which is normally the case with the society at massive.
A crisp video, Brake On Stereotypes, with its storytelling and sharp narration of the problem, retains you hooked until the final second and resonates with the model’s ideology of #ProgressForHumanity. In keeping with their ideology of #ProgressForHumanity, the model stands for creating modern options that allow progress and humanity, for what humanity is, what brings us nearer and makes us stronger.
This, the marketing campaign too urges viewers to let go of the misconceptions which were conditioned in us by way of biased and downright fallacious media illustration of ladies drivers.
Worldwide Ladies’s Day is well known all all over the world, leading to a deluge of campaigns yearly. Hyundai India, nevertheless, by choosing a relatable concern and narrating it with class and perspective, manages to face out whereas coping with a giant stereotype on the best way.