With the rollout beginning in early 2021, the brand new Burger King id will probably be carried out at restaurant areas the world over over the following few years.
Burger King has launched a brand new id, in its first rebranding initiative in over 20 years. The model feels the brand new design will probably be current all through all touchpoints of the visitor expertise and represents the values of Burger King extra authentically. The announcement alerts a dedication to digital-first expression, current enhancements made by the model in direction of style and meals high quality and their pledge for surroundings sustainability.
As a part of the rebranding, the model will probably be rolling out a brand new emblem, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and décor, social media, and digital and different advertising and marketing property. In response to the model, the brand new look signifies confidence sooner or later, whereas remaining true to their legacy.
The design rules of the brand new id seize the distinctive traits of the Burger King model: Mouthwatering, Huge & Daring, Playfully Irreverent, and Proudly True.
The brand new minimalist emblem seamlessly meets the model evolution of the instances and pays homage to the model heritage with a refined design that’s assured, easy and enjoyable.
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Impressed by the enduring Burger King flame grilling course of and recent substances, the brand new pictures is hyper-textured and dials up the sensorial side of the meals.
Colors chosen for the brand new emblem are unapologetically wealthy and daring. The brand new proprietary model font getting used throughout property is named Flame. It’s impressed by the shapes of Burger King meals objects — rounded, daring, yummy and the model’s irreverent character.
New crew member uniforms replicate flame grill masters, mixing up to date and comfy fashion with distinctive colors and graphics. Actual crew members function within the new model promoting.
The brand new packaging showcases the brand new emblem very proudly whereas together with daring colors and playful illustrations of substances.
“Design is likely one of the most important instruments we’ve for speaking who we’re and what we worth, and it performs a significant function in making a need for our meals and maximizing visitors’ expertise. We wished to make use of design to get individuals to crave our meals; its flame-grilling perfection and above all, its style,” mentioned Raphael Abreu, Worldwide Head of Design, Restaurant Manufacturers Worldwide — Burger King, Popeyes and Tim Hortons.