Cadbury Perk’s new marketing campaign ft Alia Bhatt urges to ‘Take it Gentle’

Cadbury Perk launched a jocular marketing campaign with Alia Bhatt; the digital movie encourages shoppers to imbibe a lightweight perspective and intends to manifest the message ‘Take It Gentle’.

The marketing campaign by Cadbury Perk is supported by the digital movie – Udd Gaye, starring Alia Bhatt and Pavail Gulati. The movie begins with the setting of a marriage mandap the place Alia and Pavail aka the groom, are seen performing the ‘Jaimala’ or the garland ceremony the place Pavail’s mates raise him on their shoulders as a ritual and Alia embraces the problem, levitating herself off the bottom and places the garland round his neck.

To deliver alive the launch of the digital movie, and to construct intrigue round Alia Bhatt’s affiliation, social media and influencer engagement activites had been run, adopted by unveiling the movie poster showcase, resulting in the ultimate launch of the digital movie.

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Remarking the marketing campaign, Anil Viswanathan, Senior Director, Advertising (Goodies), Insights and Analytics, Mondelez India, stated, “Our launch movie and tagline ‘Perk khao, Gentle ho jao’ makes an attempt to land the message that Perk is THE gentle chocolate, in a enjoyable method, via the route of levitation. Up to now, now we have had full of life and high-spirited personalities to cater to the youth cosmos like Preity Zinta, Genelia D’souza, and Ananya Panday who embody what Cadbury Perk stands for – youth, enjoyable, and Joie De Vivre. With Alia Bhatt again on-board because the face of the model, we’re optimistic that she’s going to deliver the ‘Take It Gentle’ proposition to life effortlessly along with her bubbly persona and powerful youth join”.

Sukesh Nayak, Chief Inventive Officer, Ogilvy India stated, “It is a tremendous enjoyable concept on lightness, executing this was actually a ball. Working with Alia, Pavail, and Bob was simply a number of masti. I imagine the social encompass across the concept and the movie will superbly deliver the core concept to life – Perk khao, gentle ho jao”.

Company Credit

  • Inventive Company: Ogilvy India
  • Inventive staff: Sukesh Nayak, Karunasagar Sridharan, Nitin Menon and Nishigandh Dhende
  • Planning staff: Ganapathy Balagopalan, Samhita Chaudhuri, and Dhara Pujara
  • Account Administration: Prakash Nair, Beenu Kurup, Priya Thakkar, Khyati Samant and Meet Parikh
  • Media Company: Wavemaker India
  • Media staff: Brajesh Dwivedi, Harsh Desireddy, Adhir Anand, Sabera Kapasi, Pranjali Singh, Chrysel Dmello, Harshil Vora, Jitin Shirke, Shravan Daga, Hetal Ganatra, and Aniket Ghanwatkar
  • PR Company: MSL India

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