Opinion: Position of communities in B2B advertising and marketing

Mirum India’s Naila Patel writes on the indispensable function that communities play in B2B advertising and marketing, evolving past chilly calls & mass emails. The article explores methods wherein communities can assist scale B2B advertising and marketing efforts. The appearance of the web within the final 20 years has modified the brand-customer relationship in an… Continue reading Opinion: Position of communities in B2B advertising and marketing

B2B Influencer Advertising and marketing Technique: 5 Inquiries to Ask First

It’s no thriller that we’re big fans of influencer marketing the place B2B manufacturers have interaction with trade specialists and key opinion leaders to drive conversations, consideration and conversions. Advertising and marketing leaders at B2B corporations massive and small are realizing how a lot influence can play a role in just about each buyer communication.… Continue reading B2B Influencer Advertising and marketing Technique: 5 Inquiries to Ask First