Category: Paul Dobson

As with most advertising, there isn’t a silver bullet to B2B influencer advertising however there are some important finest practices and techniques which have been confirmed time and time once more. To uncover that secret sauce of working with B2B influencers, Episode 12 of the Inside Affect Present options Paul Dobson, Senior Director, Social and… Continue reading Inside Affect 12: Paul Dobson from Citrix on The Secret Sauce of B2B Affect: Authenticity