Culinary rockstar and seemingly new-age youth Meals icon, this section of Celeb Manufacturers makes an attempt to know the Ranveer Brar social media technique with inputs from the superstar chef himself.
Celeb chef, meals stylist, entrepreneur, tv host, Masterchef Decide, and what not, Ranveer Brar is the Meals Sufi who believes in the great thing about meals you could cherish however not clarify. Hailing from the ‘Metropolis of Nawabs’, Brar was impressed by the artwork of cooking by a neighborhood Kebab Vendor whereas rising up in Lucknow. Whereas most of us find out about Brar’s meals journey, not many find out about his on-point social media technique as a celeb influencer.
Brar makes use of social media in-line with present tendencies. The influencer is credited to have a Twitter video sequence with #RanveerOnTheRoad, a culinary sojourn, diving to locations in Australia and the magical island nation of Seychelles, spanning throughout 2 seasons to unravel native tastes and spices.
Aside from giving again to society and his alma mater, the celebrated chef can also be vocal about causes and helps girls empowerment, initiatives round starvation and the surroundings, and every little thing Swadeshi
Along with books reminiscent of ‘Come into my Kitchen’ and ‘A Conventional Twist, Brar has a cell app to his title.
As he continues to color his social media pages with stylized dishes and posts, Brar shows accountable influencer advertising, too. In an unique dialog with Social Samosa, he shares that whereas he’s blessed with a plethora of decisions for model endorsements, there must be a DNA match. As a thumb rule, he doesn’t endorse aerated drinks or fast-food manufacturers.
“One of many first issues that folks discover is integrity or an absence of it. That conviction for a model solely comes when there’s a DNA match when the model inherently connects to you,” Brar tells is his social media mantra.
Social Media Footprint and Evaluation
- Instagram: 1.2M
- Twitter: 1.7 M
- Fb: 2.8 M
- YouTube: 2.55M
Brar shares that social media turned a device of self-discipline for him. “Initially, for me, it was about absorbing greater than the rest as you wish to know what’s going on”, he explains. However with social media, additionally got here the liberty to speak with the viewers in real-time.
Keen on Dwell interactions, the chef says, “Social media helps me to precise myself past a format and showcase content material in contrast to on Tv or different mediums.”
With greater than a decade throughout social platforms capped together with his personal website to help it, Brar began his YouTube channel again in 2013, having crossed 2.5 million followers on the platform. Together with a devoted set of content material sequence, he makes use of YouTube for majorly long-format content material with tales behind the dishes and way more.
Brar makes use of Twitter for on-line chatter, #FoodFactFun posts, philosophy, and generally even to redirect customers to his different social media profiles. On Fb Brar is seen leveraging Fb Watch very often. Instagram is leveraged for aesthetics, Dwell, discussions with musicians, poets, unbiased filmmakers, and extra.
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Social Media Themes & Tendencies
Every of his movies is particular whereby he takes you thru the journey of the recipe, folklore, tales behind the dishes, and generally their origins, too
That includes in Forbes high 100 celebrities, Brar has a sturdy and arranged social media content material technique with a platter of content material buckets served by 3-4 posts each day, meticulously unfold throughout social media platforms.
Cooking ideas, newer dishes, enjoyable, humor, and poems are a number of the themes seen within the Ranveer Brar social media journey highlighting devoted content material buckets for nearly day-after-day of the week. He engages with followers and followers by publish codecs together with #DidYouKnow, Polls, AMA, Quizzes, and extra.
Sundays function posts from the content material buckets of #RBSKitchen, #CookWithRB, ‘Aapka Sath Mera Swaad’, ‘Guess The Ingredient’, et al.
Monday revolves round #MondayMotivation #Throwback, #FoodSpeakWithRB, #RBTips by Instagram Reels and coming quickly posts, Clearly Ranveer (with or with out Collaborations), or content material round philosophy, humor, and poetry.
Tuesdays are for #EasyRecipes, #ComingSoon posts, and #ChefRanveer. The day additionally sees YouTube long-format content material reminiscent of #RBTravelDiaries, #AskMeAnything, and extra.
Wednesday is for #RanveerAapneBatayaNahin, #CookWithRB, and Memes. Whereas Thursday takes the #ThrowbackThursdays and #TravelMeBack route. With Friday come the weekend posts. Saturday is devoted to cooking ideas by RB.
Brar tells Social Samosa that earlier social media was an extension to advertise what you do. Now, it’s about not simply promotions or advertising, it’s about placing your self on the market.
“It’s not nearly telling individuals what you might be doing but additionally, who you might be and what you’re pondering,” he says.
Along with a private social media profile, the chef has a devoted web page for #TheRBKitchen. He leverages his private profile to advertise this web page together with rare posts about ‘The Ranveer Brar’ app and meals ventures.
An entrepreneur and a creator, Brar’s penchant for launching well timed content material sequence in-line with the continued tendencies is one other distinguished theme noticed on his social platforms.
Because the pandemic set in, the Chef started the #BeHomeWithRB sequence in the course of the lockdown on Instagram Dwell, collaborating with celebrities reminiscent of Shankar Mahadevan, Ritwik, and extra. He additionally kickstarted #RBCookbook leveraging Instagram blogs, throughout the identical time. A slew of different noteworthy sequence contains #FoodSpeakWithRanveer and Kam Mein Zyada, too had been launched.
As Brar completed the feat of 1 million followers on Instagram in September 2020, he initiated some campaigns like #MakeMillionCount with #BringThemBack, to carry again avenue meals, supporting and empowering distributors throughout COVID-19.
Millennials adore the chef and quite a lot of his posts are re-shares of type phrases by his followers. He even caters to their requests and questions.
His Instagram profile additionally options highlights of tales, systematically showcasing an outline of the various content material buckets/subjects, Brar speaks about.
Ranveer Brar social media journey contains a stability of dynamic and static posts based mostly on content material themes and buckets with often lengthy captions.
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Ranveer Brar has been within the model world for fairly a while now. Talking about model endorsement, he explains that there must be a genetic match between the model that he needs to endorse and his private manufacturers. These genetic elements generally transcend attributes and measurable elements.
All through his endorsements, he makes an attempt to weave an unsaid story across the values, aspirations, wishes, and passions of the model or poduct in-line with Model Ranveer Brar. “It’s only truthful for the expertise to transcend his/her projection and current themselves in entirety to a model. The identical goes for the model.”
He additional shares, “Whereas doing model offers, I take a look at the model language. Quite a lot of manufacturers come to you as a result of there’s a synergy.”
Recognized for leveraging new content material tendencies, Brar shares that greater than 80% of the manufacturers he has related to, has stayed with him for greater than 4 years.
With model associations throughout sectors starting from Well being and health, OTT, F & B, Trend, and FMCG, the superstar chef options within the high three in style cooks with elevated and extra palatable content material slated for 2020-21.
Breathe 2: Into the Shadows (Amazon Prime Video)
Whereas Ranveer Brar appears to be a person of motion with a meticulous interweaving of creativity and knowledge for his social media journey, he’s not very thick-skinned in terms of the pointless bullying that the platform brings.
Suggestions is gorgeous, he says. “If somebody says, that I’ve tried your dish, it’s pathetic and the opposite chef has finished the identical dish in a greater method – that is suggestions however telling in an outright method that you’re pathetic is negativity. Am nonetheless dealing with that”, he explains.
Brar shares that the one factor he adheres to and has realized is that generally it’s okay to place your head down and do what you’re doing for there’ll all the time be such individuals within the tow. “In my case, I keep in a cocoon. I do know I’ll be affected by it, so I shut my eyes and do my work.”
Throughout a enjoyable Fast-Hearth section with Social Samosa, he shares…
- One Social Media Platform you may’t do with out – Instagram
- One factor you Love about Social Media – The volatility of it
- One factor you hate about Social Media – Lack of privateness and the expectations that include it
- One individual, you’ll ban from Social Media- Donald Trump (After the final incident within the capitol)
- One social media account that modified your life – Sadguru
If Social Media Platforms had been a Dish…
- Twitter – ‘Karele Ki Sabzi’- both you find it irresistible otherwise you hate it, there isn’t any in-between
- Instagram – ‘Samosa’ at a 5-star restaurant
- Fb – Quintessential to being like a portion of consolation meals or ‘Dal Chawal’
To Sum It Up
Authenticity, creativity, enterprise acumen, tapping into the proper second on the proper time, cracking the code of meals content material with self-discipline and dedication tilted in the direction of video content material, is what shines by the Ranveer Brar social media technique.
Brar goals to carry relevance to the viewers with enjoyable, info, and a scientific content material plan. In a world that may be fraught with trolls and a mixture of good and unhealthy elements, Brar believes that social media teaches us to not be too exhausting on ourselves.
“If one thing just isn’t working in the present day, it can work tomorrow”, he says. In line with the superstar model, the volatility that social media brings with it is a bonus and lets you begin afresh every day regardless of making errors.
“Mausam bahut jaldi badalta hai social media pe”, says Brar signing off.