Cindy Krum on Constructing a Cellular-first, Future-proof search engine optimisation Technique

I’ve received one thing to admit.

I’m not essentially the most technical search engine optimisation.

I imply, I’ve a primary understanding of how crawling and indexing works, and I’ve overseen just a few technical search engine optimisation initiatives – from a secure distance! However when it will get right down to the nuts and bolts of technical search engine optimisation… Properly, let’s simply say, it’s not precisely lighting my hearth.

However that’s all modified, and it’s because of this month’s ‘Journey in Native Advertising and marketing’ visitor Cindy Krum, CEO and Founding father of MobileMoxie. Cindy will not be solely tremendous educated concerning the nitty gritty of technical search engine optimisation, she additionally has a tremendous knack for making it actually accessible and easy-to-understand.

Cindy is among the main specialists in cellular search engine optimisation, however her information doesn’t finish there. She’s all the time on the fore on the subject of understanding (and predicting!) what Google is as much as and the way SEOs must be reacting.

You may need seen Google’s latest Passage-based rating announcement? Properly, Cindy was speaking about that two years in the past!

On this episode, Cindy gave me an absolute education on lots of the newest search engine optimisation developments. We lined:

  • Why you may’t afford to sleep on mobile-first indexing
  • How Passage-based rating will influence the way you create content material
  • The very best alternatives to say extra actual property in SERPs (spoiler: it’s not blue hyperlinks)
  • Methods to begin future-proofing your search engine optimisation technique in the present day

Able to get technical?

Take heed to the episode

Sources

We lined A LOT of matters on this episode, so right here’s some extra content material to feast on.

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I hope you loved this extra technical episode. We attempt to cowl each facet of native advertising and marketing, so if there are any matters you’d like us to concentrate on in an upcoming episode, leave a comment below.

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