Emirates NBD in partnership with Dubai Police collaborated with Leo Burnett, Dubai to launch a UAE-wide anti-phishing consciousness marketing campaign, educating customers on the right way to establish and shield themselves towards fraudsters.
The general public service marketing campaign is a part of Emirates NBD’s ongoing initiatives to remind prospects though fraudsters may be sitting miles away, the web brings them dangerously nearer to us. It urges viewers to by no means share their password or CVV, by no means belief unverified vaccine registrations hyperlinks, and by no means wire cash or make a donation with out correct verification. As a result of when they don’t confirm the supply, they make a fraudster’s job straightforward.
The social satire comedy movie ‘How To Develop Wealthy Throughout The Pandemic’, showcases the lavish life-style of a fictional fraudster named James Jefferson taking part in completely different roles as he impersonates respectable organizations through varied means so as to steal delicate data, with the intense message “Don’t Make the Fraudster’s Job Simple. The movie was accompanied by a stealth social media marketing campaign following the outrageous lifetime of James Jefferson through his Instagram deal with @jjj_jefferson who was lastly revealed as a fraudster.
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Brigadier Jamal Salem Al Jallaf, Director of Legal Investigation Division (CID) at Dubai Police says, “Dubai Police continues to accentuate its outreach efforts to strengthen monetary safety and forestall id theft amongst customers of on-line banking. That is along with our ongoing safety consciousness campaigns focused in any respect segments of society. We stay dedicated to proceed taking part in an energetic function in enhancing safety consciousness among the many public and urge banking customers to take all precautions and measures to stay protected towards fraud.”
The brand new effort follows the success of Emirates NBD’s earlier #SecureYourAccount marketing campaign video with consciousness lyrics amended to the tune of a well-liked and catchy pop track because it engaged prospects whereas demonstrating the optimistic energy of social media and humor in elevating consciousness of significant points.
Abdulla Qassem, Group Chief Working Officer, Emirates NBD, mentioned, “Because the UAE’s main financial institution, we’re on the forefront of efforts within the UAE to deal with banking fraud and cybercrime on all fronts. Fraudsters sometimes goal people with varied on-line scams to govern them into handing over account credentials or private id data so as to steal their funds. Human error and greed stay the most important vulnerability to such scams and consciousness is our greatest protection. Our newest marketing campaign goals to teach and interact customers to affix fingers with banks and legislation enforcement in our collective efforts towards fraud, whereas additionally bringing them a small dose of inventive humor to make this very severe social message memorable.”
Phishing and on-line scams are one of the crucial frequent and most harmful web threats going through people and organisations at this time. Phishing is a sort of assault carried out to extract private data equivalent to usernames, passwords, bank card data, and different delicate information from victims to hack into their accounts and steal their funds or assets, or trigger disruption and reputational hurt.