Exide Life Insurance coverage launches #YouNeverRideAlone encouraging highway security

The marketing campaign is aimed to behave as a wake-up name by Exide Life Insurance coverage for individuals to take Street security significantly.

Exide Life Insurance coverage launched a brand new movie, #YouNeverRideAlone, as part of their ongoing CSR marketing campaign, Helmet Saves. Via the marketing campaign, Exide Life Insurance coverage stays dedicated to spreading consciousness on helmet security via steady engagement by reaching as many Indians as potential.

The movie opens with a person driving his motorcycle having fun with the brilliant and sunny day. His helmet hangs by the deal with unattended. The scene then cuts to the person’s dad and mom, pregnant spouse, and younger little one standing symbolically on the identical bike as he rides.

There’s a look of concern on their faces as the person approaches speed-breakers on the highway, whereas the person appears oblivious of the hazard. Fortunately, on the final second, the person manages to stabilize his bike and makes it over the speed-breakers safely. This nonetheless jolts him into actuality. He appears to be like in his rearview mirror and realizes that his household and their accountability is all the time driving with him, regardless of the place he’s. The movie ends with the person making the good alternative of defending himself with a helmet, for the sake of his household.

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Talking in regards to the movie, Amaresh Jena, Govt Vice President, Advertising and marketing, Exide Life Insurance coverage stated, “Helmet Saves is a CSR marketing campaign that may be very near our coronary heart. In #YouNeverRideAlone, we now have taken an unconventional type of storytelling. We wish individuals to appreciate, that you’ve got a accountability in direction of your loved ones regardless of the place you’re or what you do. Your loved ones is banking on you to deal with them, and you are able to do this provided that you Shield your self first. Therefore carrying a helmet whereas driving ought to turn out to be a behavior”

Speaking in regards to the group’s CSR marketing campaign, he additional added, “In India, Helmet remains to be not considered as a necessity whereas driving a two-wheeler. We launched our CSR marketing campaign, Helmet Saves, 4 years again in 2017. Witnessing the enthusiastic assist of shoppers and workers alike through the 12 months, we realized that there’s a lot work to be accomplished on this entrance. One of many surveys performed by us revealed that just about 50% of oldsters would permit their youngsters to trip a motorbike helmetless, and 75% see such little one pillions driving unprotected no less than as soon as a day. Taking a cue from these statistics, in 2018, we launched the second part of the marketing campaign with Helmet Saves Youngsters, to make clear this alarming pattern. In 2019-20 we prolonged the marketing campaign and captured individuals’s creativeness with our quirky tackle Raksha Bandhan with the marketing campaign #HeadWaaliRakhi.”

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