google.com, pub-4514630083949432, DIRECT, f08c47fec0942fa0 Google Is Popping Off All UA Providers And APIs -

Google is popping off all UA providers and APIs

Google is popping off all UA providers and APIs


Google issued a reminder that it is going to be discontinuing all Common Analytics (UA) providers and APIs on July 1.

With Google Analytics 4 (GA4) properties absolutely changing UA, entry to UA properties by means of the Google Analytics front-end and APIs will not be accessible beginning in July.

For those who haven’t absolutely migrated to GA4 properties, Google advises following the migration information to start transitioning as quickly as attainable.

Why we care. If you don’t obtain or export your information earlier than UA sundown fully, your information shall be completely deleted by Google and, sadly, is not going to be recoverable, which may affect marketing campaign efficiency.

Exporting your information. To retain entry to your information out of your UA property, comply with one of many strategies outlined within the Google Analytics Assist Middle. For those who plan to make the most of the BigQuery integration for exporting historic information out of your Common Analytics 360 property, Google strongly advises beginning this course of instantly.

What’s altering? When Common Analytics providers cease, you gained’t be capable of entry or use any information or settings by means of advertiser, writer, or different product integrations. For instance:

  1. As soon as Common Analytics providers finish, new conversions, together with targets and ecommerce transactions, will not be measured. This contains conversions inside linked promoting accounts. This variation may affect the efficiency of advert campaigns, particularly if these conversions are used alongside Good Bidding methods.
  2. Common Analytics viewers lists shall be closed. This closure may affect the activation and efficiency of advert campaigns that depend on these lists for focusing on.
  3. API requests related to Common Analytics properties will fail. This contains requests for deleting Common Analytics information by way of the Person Deletion API. Consequently, instruments depending on this API, comparable to Looker Studio, is not going to show any Common Analytics information.
  4. You possibly can request BigQuery export and backfill of historic information from Common Analytics 360 properties solely till June 30. Any information already exported will stay accessible in BigQuery.
  5. Attribution Tasks that have been a part of Attribution (beta) in Google Analytics shall be deleted.

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Deep dive. Learn Google’s step-by-step GA4 migration guide for extra info.



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