As per the mandate, Havas Inventive India will handle marketing campaign planning, social media, inventive pondering, and extra, throughout digital platforms for ITC Bingo.
Havas Inventive India has bagged the digital mandate for ITC meals’ Bingo, following a multi-agency pitch. The enterprise will likely be managed by the Mumbai workplace of Havas. The mandate consists of the whole portfolio of ITC Salty snacks Portfolio – Bingo! (Bingo! Chips, Bingo! Mad Angles, Bingo! Tedhe Medhe, Bingo! NoRulz and any future launches).
The company’s focus will likely be on additional constructing and strengthening fairness for the model and managing your entire portfolio of sub-brands of ITC Bingo in India.
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Talking on this, Aishwarya Pratap Singh, Head of Advertising, Snacks, Noodles & Pasta ITC Meals, mentioned, “With the redefined media combine, and the rising function of digital in on a regular basis lives of a shopper, Bingo! goals to occupy the upper thoughts house of its customers by heightened engagement on social media. We’re delighted to have Havas on board as our social media associate, and we look ahead to proceed the clutter-breaking, witty communication that Bingo! is understood for on Digital platforms as nicely.”
Bobby Pawar, Chairman & Chief Inventive Officer, Havas Group India mentioned “We’re excited to be partnering with one among India’s most beloved snack model Bingo, which affords an important canvas for showcasing our abilities and creativity. We look ahead to creating participating and clutter-breaking work that makes a significant distinction to the model and additional strengthening the model’s legacy out there.”
Talking on the win, Arindam Sengupta, Managing Accomplice – West & South, Havas Mumbai mentioned “We’re delighted to win the digital communication mandate for a famend model like ITC Bingo. By way of this affiliation, the intention is to take the model love established through the years by ITC- Bingo and translate it on new-age digital platforms and create significant content material and experiences for customers throughout the nation.”