LEGO’s ‘Join the Dots’ marketing campaign encourages youngsters embrace their inventive aspect

A have a look at how LEGO is popularizing LEGO Dots, an enticing technique to encourage youngsters to precise their inventive skills with ease.

Leveraging the fervour for the quickly exploding DIY house and selling inventive self-expression, LEGO’s newest assortment within the LEGO DOTS vary goals to encourage their audience to hone a brand new type of creativity that may enable you add your individual private contact and convey mundane, on a regular basis objects to life!

LEGO forayed into India final yr with an goal to instill a brand new wave of twenty first century social & inventive expertise amongst youngsters and assist them uncover the place their true passions lie. The model’s newest providing LEGO DOTS is focused at youngsters and adults who’re enthusiastic about DIY, Decor, and ART. The launch is supported by the rollout of a TVC which displays the product’s numerous usages amongst its audience delivering a thought that ‘The world is your canvas and DOTS are the medium!’

LEGO DOTS faucets into the humanities and crafts house by utilizing a 2D tile-based play idea that provides youngsters a inventive canvas for self-expression. Primarily based on a number of shapes and vibrant tiles, it’s supported by an thrilling portfolio that ranges from wearables to room décor with surfaces designed for particular person customization and self-expression.

As a part of the launch marketing campaign, LEGO DOTS was the affiliate sponsor of the TV present “Taare Zameen Par” on STAR Plus in December 2020 – a present centered round creativity and letting youngsters discover their ardour for music.

The model additionally collaborated with LBB (Little Black E book) for a LEGO DOTS DIY workshop hosted by Sumouli Dutta on twenty first February and additional will likely be seen harping onto the influencer advertising and marketing pattern by roping in Mother bloggers like Simone Khambatta, Chhavi Mittal, Yuvika Abrol, and Roshni Chopra who will likely be CONNECTING the DOTS with their KIDS within the workshop and expressing themselves!

LEGO can be partnering with LBB to provide a platform to budding artists and creators to unleash their creativeness with DOTS. Contributors within the LEGO DOTS CREATORS HUNT will likely be requested to make use of DOTS to convey on a regular basis issues to life in probably the most inventive and imaginative methods attainable. The marketing campaign has been gratified as winners stand an opportunity to win money prizes along with potentialities to collaborate with the model.

Right here’s what Bhavana Mandon, Model Director for LEGO India, needed to say in regards to the newest providing from LEGO, “We’re extraordinarily excited to introduce LEGO DOTS as new arts and crafts constructing idea giving youngsters a inventive canvas for social, self-expressive play with countless, ever-changing patterns, colors, and designs. LEGO DOTS will not be solely immensely enjoyable but in addition one thing extraordinary in the way in which it establishes inventive confidence. We are able to’t watch for our followers to discover and be impressed by!”

With the marketing campaign, the model has managed to translate what LEGO DOTS stands for.

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