As per the mandate, Leo Burnett will craft the entire communications technique for Macho and devise impactful campaigns.
Leo Burnett India received the inventive mandate for Macho following a multi-agency pitch and the account might be dealt with by the company’s New Delhi workplace.
Talking in regards to the announcement Navinn Seksaria, Director, J G Hosiery mentioned “Model Macho stands for snug, versatile but trendy innerwear choices. Over the previous few years, Macho has turn into the popular selection of manufacturers for the youth. Our objective is to drive this positioning additional and we have been in search of a companion who would assist us notice this ambition. We discovered that our imaginative and prescient aligned completely with Leo Burnett’s strategic and inventive method and are trying ahead to working collectively”.
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Talking in regards to the win Dheeraj Sinha, CEO and Chief Technique Officer – South Asia, Leo Burnett mentioned “Macho has been high of thoughts of Indian shoppers with fashionable campaigns prior to now. The chance for the model is to plug itself to the altering discourse of the time with out shedding its edge. Our method to constructing Macho is to plug into the altering man-woman discourse in India, but accomplish that within the quintessential Macho means – that’s tongue in cheek. We sit up for constructing this model and enterprise.”
Including additional Samir Gangahar, President, North, Leo Burnett says “Macho has at all times been means forward of the curve in relation to communications within the class. We’re delighted to be their companion in setting new benchmarks and making the model stronger in each the minds of the patron and out there.”