As per the mandate, Leo Burnett might be dealing with the strategic and artistic communication for Vega throughout platforms.
Leo Burnett India has gained the inventive mandate for the sweetness accent and private care home equipment model Vega. The account was gained following a multi-agency pitch and might be dealt with by the businesses New Delhi workplace.
Vega has just lately signed on Bollywood actor Ananya Panday for the feminine hair styling home equipment and cricketer Rohit Sharma for his or her just lately launched trimmers underneath VEGA Males model as their model ambassadors. Leo Burnett would be the main the strategic and artistic communication for the model throughout platforms.
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Talking concerning the announcement, Sandeep Jain, Director, VEGA Industries Pvt. Ltd., mentioned, “Vega over the previous few years has been steadily revolutionizing the sweetness accent market with finest in school, well-priced merchandise. Our mission at VEGA in to offer DIY (Do-it-yourself) ‘Head to Toe’ grooming/styling merchandise to our shoppers to allow them to be ATMANIRBHAR. We’re in a dynamic development section and had been in search of a accomplice who not solely understands our ambition however can take our model to the subsequent stage. Leo Burnett’s strategic method, dynamic creativity, and the vitality that the staff dropped at pitch aligned with our pondering, and we’re very enthusiastic about working collectively”
Talking concerning the win, Dheeraj Sinha, CEO and Chief Technique Officer – South Asia, Leo Burnett, mentioned, “Vega is one the few profitable homegrown manufacturers within the magnificence accent class. With the previous yr giving momentum to the DIY tradition we see great potential for the model to develop. We look ahead to bringing our new-age inventive method, platform understanding, and dynamism to assist the manufacturers formidable development plans and set up them because the chief of their class.”
Including additional, Samir Gangahar, President, North, says “We’re very excited on this chance to accomplice with Vega and craft their development story. The private grooming market is booming and provides us a platform to create some distinctive conversations across the model. We’re trying ahead creating some nice work collectively.”