Maybelline New York publicizes Ok-pop band ITZY as international spokesmodels

ITZY members Yeji, Lia, Ryujin, Chaeryeong, and Yuna will quickly seem in liner, lipstick and basis associated Maybelline product campaigns for the Asian market.

Beauty model Maybelline New York has introduced Ok-pop band ITZY as their latest international spokesmodels. Marking the first-ever musical group signed by the model, ITZY’s members — Yeji, Lia, Ryujin, Chaeryeong, and Yuna — be part of Maybelline’s numerous expertise roster together with supermodel Gigi Hadid and actress Storm Reid. ITZY will first seem in Maybelline’s Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations campaigns in Asia this spring. The model has launched a brief video on Instagram to accompany the announcement.

ITZY’s slogan — All in us — is a mirrored image of the group’s core values, which embody self-confidence and unconditional self-love. These beliefs come by way of of their music. Every music carries a message for the world and goals to encourage folks every day. ITZY’s spirit and optimistic platform sync up with Maybelline’s model values of confidence, empowerment, and inclusivity, making it a probably fruitful partnership.

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“I’ve been watching ITZY’s inspiring rise and was drawn to how dynamic they’re each as a gaggle and people,” says Trisha Ayyagari, International Model President, Maybelline New York. “ITZY champions self-love, individuality, and self-expression to their followers and international neighborhood. Their vitality is highly effective and I’m so excited to deliver these voices to Maybelline!”

As a gaggle that exudes confidence, Yeji, Lia, Ryujin, Chaeryeong, and Yuna credit score make-up experimentation as a approach to categorical themselves in their very own distinctive approach whereas concurrently showcasing the character and energy of ITZY.

“We now have at all times admired the Maybelline model and are so excited to have the ability to contribute our creativity, positivity, and vitality to their international neighborhood,” stated ITZY. “It’s an enormous alternative to deliver new sides of ourselves to our followers and to remind the world that being assured and daring is in all of us.”

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