Celebrating the versatile and enduring human spirit, WeWork marketing campaign focusses on the necessity and significance of bodily workspaces.
Final 12 months was a rollercoaster of feelings. Plans modified first after which received cancelled, and companies, particularly, needed to pivot their development methods. Amidst all this volatility, persevering human spirit and suppleness emerged because the true beacon of hope and sustenance. To have a good time this spirit and kickstart the brand new 12 months on a constructive notice, WeWork, the world’s main supplier of versatile workspaces, group, and providers has rolled out its model new marketing campaign “When Plans Change, Plan With WeWork”.
The marketing campaign is particularly created for social media and goals to stress the significance of flexibility that WeWork gives to companies, particularly when circumstances change in a single day, as they did final 12 months.
The three-month-long marketing campaign went stay at this time with the primary model movie that tugs on the most relatable facet of final 12 months and showcases what we missed about our office. The movie conjures up viewers to not lose hope and quit on their goals, as an alternative companion with WeWork who can present flexibility to companies of all sizes and assist them realise their desires.
The opposite model movies from the marketing campaign which is able to go stay subsequently within the first quarter of 2021 will additional have a good time the enduring human spirit and concentrate on the significance of getting India’s workforce again to work with a view to reignite their spirit and sense of group. They are going to be a mixture of a heartfelt but very relatable tackle how difficult ‘Work From Dwelling’ has been for most individuals over the previous 12 months.
Additionally Learn: #RoadTo2021: Marketing strategies for flexible workspaces
The movies will concentrate on the true challenges of working with no bodily group, and the way versatile workspaces will help in restoring work-life stability as soon as once more in 2021.
Talking concerning the launch of the marketing campaign, Vineet Singh, Head of Model & Advertising at WeWork India, stated, “Final 12 months was very intense, not only for companies or the economic system, however for all of humanity. Two of essentially the most salient issues we learnt from final 12 months are that plans can change in a single day and that human beings are extraordinarily tenacious. To have a good time this spirit and the sense of group in closing the earlier 12 months collectively, we’ve kickstarted 2021 with a model new marketing campaign.”
Singh added, “At WeWork, the group is on the core of every thing we do which is why our areas are centered in the direction of our members. From the precise bodily design and interiors to the group groups, members at all times come first. So in case you take away members from the area — we’re simply an empty area devoid of power and all of the magic that comes from the group. The modifications skilled up to now 12 months have really unearthed the significance of bodily human interplay and engagement on the office, even whether it is socially distanced. We’ve missed the electrical brainstorming periods, the consolation of taking a chai-break collectively and the sense of group that folks convey to the office fortunately.”
“With out our group, our areas are incomplete. By this marketing campaign we wish to spotlight that human interplay is paramount to productiveness and categorical to our members that we’re able to welcome them again into our areas whereas guaranteeing each single facet of security and hygiene is taken care of; from revised seating layouts to creating social distancing obligatory. This marketing campaign is an ode to our group, and we hope to be reunited with them in 2021,” he additional added.