Conceptualized by Ogilvy, Nilon’s ‘Isme Pyaar Mila Hai’ marketing campaign consists of a sequence of advert movies, highlighting the model merchandise throughout Tv and digital platforms with Pankaj Tripathi because the face.
Ogilvy’s new marketing campaign for Nilon’s, ‘Isme Pyaar Mila Hai’ options Pankaj Tripathi as a cooking-obsessed gangster and goals to showcase the love that goes into making Nilon’s merchandise.
Nilon’s has launched an promoting marketing campaign consisting of a sequence of advert movies for his or her vary of Western blended spices, Chinese language sauces, Chutneys, Immediate mixes, and lots of extra.
Launched on TV and digital media, the marketing campaign contains a sequence of unconventional and humorous advert movies that spotlight the standard elements and a spotlight to the smallest element that Nilon’s employs. Within the movie, Pankaj Tripathi performs the function of a good-at-heart gangster who’s obsessive about cooking and makes use of his cooking abilities and love to provide the police a slip, get data from a captive rival or be certain that a visitor leaves solely after consuming a meal. Every movie ends with the message ‘Isme Pyaar Mila hai.’
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Talking in regards to the marketing campaign, Dipak Sanghvi, Managing Director, Nilon’s, stated, “Everytime you see Pankaj Ji’s reveals or films, it by no means looks like he’s performing, because it comes so naturally to him. Equally, at Nilon’s, making topmost high quality merchandise with ardour comes naturally to us. What made us select Pankaj Ji as our model proponent was the shared ardour for doing issues nicely together with the key ingredient referred to as love. This additionally led us to decide on our tag line, ‘Isme Pyaar Mila hai’.”
Rajheev Agarwal, Director, and CEO, Nilon’s, stated, “We’re very enthusiastic about our new marketing campaign with Pankaj Tripathi. The commercials have come out very entertaining, with plenty of drama and a enjoyable quotient. We’ve already obtained a glowing response from them. Full credit score to the Ogilvy staff and director Prashant Issar.”
Anurag Agnihotri, Managing Accomplice, Artistic, Ogilvy India-West stated, “Nilon’s was going to create model communication after a really very long time therefore what was required most was reaching excessive recall and memorability. For a class that largely talks to homemakers, we launched Mr. Pankaj Tripathi, a impossible candidate into the combo however as a food-loving gangster who spreads the message of affection by way of his love for cooking. We hope these adverts will likely be memorable.”