Shorthand, the Australian startup behind a no-code platform that allows publishers and kinds to create multimedia tales, has raised $10 million Australian (slightly below $Eight million U.S.) from Fortitude Funding Companions.
CEO Ricky Robinson knowledgeable me by means of e mail that that’s Shorthand’s first institutional spherical of funding, and that the company has been worthwhile for the earlier two years.
“We’ve been lucky enough to develop to the place we’re instantly by way of a completely inbound, pure model that leverages the engaging content material materials that our prospects create in Shorthand to generate leads,” Robinson wrote. “Nonetheless we’ve been testing totally different channels with some success and the time is right to ramp up these totally different promoting initiatives. That’s the place we’ll be spending this funding, whereas moreover investing carefully in our product to take care of Shorthand on the chopping fringe of storytelling innovation for the web.”
These prospects embrace the BBC, Dow Jones, the Faculty of Cambridge, Nature, Manchester Metropolis FC and Peloton. As an illustration, BBC Info used Shorthand to create this story about searching for dinosaur fossils.
The Shorthand website online extols the virtues of “scrollytelling,” the place a reader can set off attention-grabbing transitions and outcomes simply by scrolling by way of the story. Robinson steered that it’s a answer to make tales actually really feel interactive and interesting “with out asking your viewers to find methods to work along with it.”
As you’ll be capable to see throughout the demo video above, Shorthand affords a fairly simple drag-and-drop interface for together with completely totally different textual content material and media parts, along with outcomes. Robinson acknowledged that not like totally different devices like Webflow and Ceros, Shorthand was designed to be used by editors and writers. And although Shorthand does help the utilization of themes and templates, he acknowledged that’s not enough.
“It’s advisable to current flexibility with out making writers get into the weeds of web design or making them use troublesome design devices,” he wrote. “The principle goal should be on the stage of story design, not web design, and that’s truly what models Shorthand apart, and it’s why our prospects are able to always produce extraordinarily collaborating, award-winning content material materials for his or her audiences.”
The company moreover says that demand has solely elevated by means of the pandemic, with utilization quadrupling throughout the fourth quarter of 2020 and subscription revenue up 8.8% month-over-month in February of this yr.
“The platform affords a unusual combination of extremely efficient output and ease of use for content material materials creators,” acknowledged Fortitude Confederate Nick Miller in a press launch. “It’s clear why the phrase is spreading in regards to the Shorthand story and what it may probably do for digital communication.”