PEDIGREE launches marketing campaign to focus on hero-ish qualities of small canine

With the Hero-ish marketing campaign, PEDIGREE is searching for entries that will likely be part of the following version of The League of Hero-ish Small Canine comedian guide.

PEDIGREE has launched a brand new marketing campaign for the US market, Hero-ish. Created by BBDO NY, the marketing campaign features a digital comedian guide, a contest and a social media marketing campaign. With this marketing campaign, the model is celebrating the massive personalities of small canine. Titled, The League of Hero-ish Small Dogs, the comedian guide encompasses a group of small canine pals who every have their very own “hero-ish” qualities that they use to save lots of the day.

“Anybody who has met a small canine is aware of that their personalities aren’t proportionate to their dimension,” stated Craig Neely, Vice President of Advertising at Mars Petcare. “Whether or not they suppose they’re rescuing their human from the ‘evil’ mailman or hypnotizing them with their puppy-dog eyes, all small canine have this superhero complicated, which we’ve aptly named ‘hero-ish.’ The PEDIGREE model’s new comedian guide celebrates these hero-ish qualities that we love about our little furry pals.”

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The League of Hero-ish Small Canine is made up of some fan-favourite pups, together with Coco and Cici the Maltese, Bertie the Pomeranian, Maya the Mini Dachshund and Ducky the Yorkie. Within the comedian guide, Coco and Cici’s dad and mom are leaving the home with out them, so the petite pups use their hero-ish abilities to assist get their pals within the automobile with their people the place they belong…or in order that they suppose.

With the discharge of the comedian guide, PEDIGREE can also be kicking off the Hero-ish Small Dog Contest, the place canine house owners throughout the US can share the superpowers their small canine suppose they’ve for an opportunity to have their pups featured within the subsequent version of the comedian guide. The competition is open for entries until March 26, 2021.

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