Platform Characteristic: Viral Fission

How can we outline Viral Fission?

Viral Fission is a platform bridging the hole between India’s most succesful and enthusiastic youth and the manufacturers that they love – we do that by way of activations, youth ambassador packages, and on-line and offline experiences.

In a society like India, we seen and related a wide range of issues – a disconnect between manufacturers and their customers, in addition to job prospects and career-launching for the youth at massive.

We designed an answer that serves all stakeholders on this house and creates further worth even, by connecting them in mutually helpful ways in which additionally permit manufacturers to check out the affect of the youth and finally consider sooner or later changemakers.

Led by Co-founders Shreyas Hegde (COO) & Rishab Shetty (CEO) and Chief Income Officer, Aditya Anand, we’ve got already captured the creativeness of tens of 1000’s of scholars, in addition to a few of their favourite manufacturers in beneath a yr, and that’s given us the idea to take daring steps additional on this mission of empowering our fellow Indian youth whereas creating worth for manufacturers in the identical ecosystem.

Whom can we cater to?

  • Indian youth, from the ages of 17 to 24 (‘the Gen Z’) who’re fascinated about in search of work expertise and upskilling that’s related not solely to their course of examine however their true pursuits and fervour, which is perhaps exhausting to come back by outdoors of a proposition like ours.
  • Manufacturers who purpose to exist not simply within the lives and buying carts of the Indian Gen Z, however purpose to carve a spot of their aspirations, with a view of creating long run relationships

What do we provide to our customers

For the youth – on the coronary heart of it, we provide work expertise with manufacturers that they love, supported by certificates, rewards, and recognition. Whereas on this long-term journey with us, we ship further worth for our ambassadors by way of upskilling workshops, job alternatives, their ‘first skilled community’ outdoors of faculty, and even offline experiences which we’re simply starting to roll out as pandemic restrictions ease.

For manufacturers, we purpose to bridge their enterprise aims with traits and sentiments of the Indian youth, co-creating packages, activations, and experiences that interact as much as 1000’s of our ambassadors at a time. Whereas we’re custodians of a neighborhood that’s tangible and ‘offline’ in each manner, permitting us to learn into extra than simply numbers, we mix that information with a data-driven method to uncover really actionable insights, backed by our energy to behave meaningfully on these insights as properly

What motivated us to begin up?

If the issue persists in Mumbai which is one probably the most trendy cities within the nation, then it undoubtedly persists in nearly all components of the nation. How about we you consider the lady luck lord of the ocean online free. The need to deal with the obtrusive but usually uncared for downside of making significant experiences for one of many largest youth populations within the nation was our strongest motivation to create Viral Fission.

What’s in a reputation?  

Effectively, we needed the identify to be descriptive of the platform which we’re constructing. Viral in respect of quickly rising the neighborhood and whereas we develop the neighborhood Fission represents the widespread change of data and experiences inside the neighborhood.

Additionally Learn: Platform Feature: Say Cheese

How can we see Social Media?

Social media has tremendously gained momentum within the final decade and with the digital emergence backed by the unprecedented occasions of the lockdown, we’ve got witnessed an unmatched progress in use and dominance in communications by way of Social Media. Aligned with the neighborhood advertising and marketing side, Social media performs a vital position that drives communications and engages a bigger variety of communities on the social media platforms, accelerating the marketing campaign progress.

At present we’re….

Inside a crunching interval of lower than half a yr, we had been profitable to develop our model roaster with 8+ aspirational youth manufacturers and an enthusiastic neighborhood of 5000 college students.

Our greatest problem was..

The constant problem that we face is that of adjusting the perceptions of entrepreneurs in direction of youth neighborhood advertising and marketing, because it’s an area which most manufacturers have tried to champion however only a few have been in a position to set up a everlasting place within the minds of the youth

Our What The **** Second  

As a enjoyable exercise and dipstick examine, we carried out a special Valentine’s Day In home marketing campaign and requested youth throughout the nation to succeed in out to their most liked manufacturers. The overwhelming response of greater than 2000 college students in 500 cities reaching out to 500+ manufacturers was just about a what the **** second for us.

Trade as we foresee

We have now witness social media breaking the stereotypes of communication in the absolute best manner. Manufacturers have communicated the most important messages within the easiest kind by way of the ability of Social Media and the attain in addition to engagement every platform provides. Within the coming years Social Media will elevate each manufacturers digital presences, making the method of resonating additional detailed and personalised.

With the present neighborhood base we join over 5000 college students reaching out to shut to 1 million youth audiences. Within the upcoming years we want join and enrich majority of the youth not simply within the nation but in addition abroad.

Lastly, are you hiring?

Sure, we constantly are looking out for like-minded skills to assist us obtain each short-term and long-term objectives of making a platform that goals at creating holistic youth experiences for the youth neighborhood at massive.   

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