Brooke Bond Pink Label campaigns over time have banked on the perception of tea being a ‘feeling’ in India and the countless bonding alternatives that it presents.
The core narrative that campaigns by Brooke Bond Pink Label observe is bringing folks from completely different stratas of society collectively who in any other case wouldn’t be in the identical area within the normal societal setting, and displaying how sharing a cup of tea can dissolve all variations.
The thread has been weaved round a number of narratives whereby folks from various religion, gender, castes, and nations succumb to the sweetness of affection.
Swad Apnepan Ka or Style Of Togetherness has been one of many longest operating sequence by manufacturers whereby a number of sorts of variations are put to relaxation.
By means of the course of time, Swad Apnepan Ka has been representational of the model philosophy and has remodeled into an umbrella idea that the model revisits from time to time, including the relevancy of a present social difficulty or depicting a definite narrative.
The campaigns have been recognized to confront a number of prejudices that usually are prevented in social conversations or are stereotyped. The model has additionally been in a position to preserve a constant tonality regardless of tapping completely different narratives and collaborating with completely different businesses akin to Geometry Embody and Ogilvy India.
Now serving the Pink Label Campaigns that modified the that means of getting a cup of tea.
Additionally Learn: Taj Mahal Tea Campaigns that make you go Wah Taj!
This Republic Day… Let’s #Unstereotype
A Story Of Two Blends
That Variety Of A Lady
Peace One Day
Swad Apnepan Ka
Pyar Ka Pyala
A Boy Who Women Like
Shock Go to
Piku & Baba Share Moments Of Togetherness
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