The digital marketing campaign by Samsung revolves round how completely different components of our day require completely different cooling mechanisms and if adopted, can result in substantial energy conservation.
Samsung India has launched a digital marketing campaign for its new Convertible 5-in-1 air conditioners, #WorkPlayChill. The marketing campaign brings to life 5 energy consumption modes supplied by this vary for various cooling wants.
Samsung goals to reposition its vary of air conditioners as an ideal companion for creating a whole atmosphere for work, play, and chill. The modes showcased within the movie are the Residence Alone mode at 40% energy consumption, Eco mode at 60%, Nice mode at 80% energy consumption, Regular mode at 100% energy consumption, and Social gathering mode at 120% energy consumption.
The marketing campaign centres across the lifetime of millennials, who’ve picked up wholesome habits throughout the brand new regular and are actually entertaining themselves at dwelling and investing in merchandise that make make money working from home extra seamless and assist save vitality. It’ll go reside on digital media, with a mixture of video, OTT, and social media to construct consciousness.
The movie caters to the quirks of on a regular basis staying-at-home life and additional highlights the options of the product in a youthful and vibrant method.
The #WorkPlayChill marketing campaign highlights how the brand new work tradition has advanced, how leisure hours are utilized indoors, and the way investing extra in well being and wellness has taken the highlight in at the moment’s occasions. The underlying thought behind the marketing campaign comes from the truth that there was a rise in time spent at dwelling.
Millennials are fairly acutely aware of pointless vitality wastage, and definitely, elevated electrical energy payments, because of which they don’t all the time wish to use an AC at its highest capability. The brand new Convertible 5-in-1 AC vary offers shoppers the flexibleness to decide on between modes – from 40% energy consumption to 120% energy consumption, relying on their cooling wants.
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The movie opens with a younger lady working from dwelling and utilizing the ‘Residence Alone’ mode that’s excellent for all-day cooling for one and consumes solely 40% energy, adopted by a pair chilling at dwelling and taking part in indoor golf whereas utilizing the ‘Eco’ mode that consumes 60% energy.
It then showcases the ‘Nice’ mode that runs at 80% energy and creates optimum room temperature for a pair having fun with a candle-light dinner.
The ‘Regular’ and ‘Social gathering’ modes consuming 100% and 120% energy, respectively, are proven as excellent cooling choices for working-out with family members and having fun with a jamming session at dwelling.