Full with a mascot, web site, and merchandise, the Save Salla marketing campaign is an try and nudge individuals into taking the local weather emergency severely.
Not so way back, within the tiny, remoted village of Salla, individuals would cross the limitless winter nights singing the numerous adventures of their favorite heroes and the mythological chilly, icy and snowy landscapes. However now, the panorama is melting, the temperature is rising, and the winter is getting shorter and shorter. In a bid to lift consciousness about this local weather emergency, the individuals and authorities of Salla have give you a marketing campaign, Save Salla, the place they’re bidding to host the Summer time Video games 2032.
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They’ve additionally launched Kesa (Kesä: summer time in Finnish), Salla’s 2032 Summer time Video games mascot. Kesa is a Rangifer Tarandus Reindeer, the identical species that Santa Claus makes use of on Christmas Day. Salla has 2 reindeer per particular person however the ice is slowly melting, altering every thing for individuals there. The marketing campaign additionally features a website the place info and methods to assist have been listed. Merchandise can be being offered to lift funds.
“We’re already feeling the consequences of local weather change. So we don’t have time to disclaim it. We’re already busy coping with it. That’s what’s at stake. That’s what we’re preventing for. As a village that’s already struggling the consequences. We are able to’t wait or stand on the sidelines. We’ve obtained a singular duty. Save Salla. Save the planet,” stated the individuals of Salla. The marketing campaign has been created by Agencia Africa. It’s being supported by Fridays for Future.