Social Media Campaigns Spherical Up ft. IKEA, Dove & extra

Right here’s to a different week of some spectacular social media campaigns that had been rolled out together with some editorial items by Social Samosa.

Social Samosa’s weekly digital advertising and marketing and social media campaigns roundup this week options IKEA, KFC, PSA campaigns, the promoting journey of Cadbury Oreo India, and extra.

Campaigns

Mumbai Police say ‘Masks Up’ because the squad takes on rule-breakers in new marketing campaign

As COVID-19 instances see an upsurge within the metropolis, Mumbai Police and civic authorities are leaving no stone unturned in making certain that the principles are adopted and its newest marketing campaign displays the upright stance. Learn extra here.

IKEA marketing campaign highlights its understanding of residence throughout altering instances

IKEA launched an built-in marketing campaign in India, second within the collection of the inventive platform – “Residence Is the place all of it begins”, throughout tv, OOH, and digital channels. Learn extra here.

Dove’s new marketing campaign urges individuals to ‘Cease the Magnificence Check’

Dove’s ‘Cease the Magnificence Check’ marketing campaign goals to seize some conditions the place girls are judged in the course of the matchmaking course of for not being lovely sufficient. Learn extra here.

KFC ropes in Anil Kapoor to market their Worth Burgers vary

In KFC India’s newest marketing campaign, Anil Kapoor will get his ‘burger beliefs’ reinstated by Colonel Sanders himself. Launching the brand new vary, the celebrities dish out some classes in burgering by this advert movie. Learn extra here.

MG Motor India’s newest movie celebrates 50,000th MG Hector’s all girls producer crew

The MG Hector roll-out, in response to MG Motor India, comes as a testomony to the truth that there is no such thing as a place for gender obstacles within the fashionable workforce. Learn extra here.

Lengthy Reads

Google too wants digital advertising and marketing, right here’s how they ace it…

Embodying a mixture of useful and consumer-centric content material, Google India digital promoting technique makes the model an infotainment ‘kendra’ to get a know-how of all of the choices by the tech big. Learn extra here.

Model Saga: Cadbury Oreo’s India Chapter – Being extra than simply an ‘American Model’

The yr 2011 marked the introduction of Oreo biscuits in India. Ten years down the road, we recalibrate the model’s efforts to reinvent itself within the desi market we check out Cadbury Oreo promoting Journey. Learn extra here.

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PSA campaigns that helped humanity by troublesome instances

Be a disaster scenario or an everyday phenomenon that requires intervention, PSA campaigns are a beacon of hope for authorities and types alike, right here’s a curated checklist. Learn extra here.

Surrogate Promoting: Manufacturers that marketed alcohol with out advertising and marketing the ‘alcohol’

To avoid guidelines in opposition to the promotion of alcohol, liquor manufacturers combine different merchandise from their model portfolio within the narrative, leveraging surrogate promoting. Listed below are just a few surrogate promoting campaigns that conveyed the message well. Learn extra here.

World Samosa

New Nescau marketing campaign encourages paper straw utilization

As a part of the Joga Junto Motion, the Nescau marketing campaign compares the lifetime of a 20-year-old with a straw that was caught at sea for twenty years. Learn extra here.

#MakeYourOwnParade: Carhartt & Guinness group up for St. Patrick’s Day

Carhartt and Guinness are asking individuals to reimagine their St. Patrick’s Day celebrations from residence with a hope for a greater, safer future. Learn extra here.

Save Salla: New marketing campaign bids to host Summer season Video games 2032 elevating international warming consciousness

Full with a mascot, web site, and merchandise, the Save Salla marketing campaign is an try and nudge individuals into taking the local weather emergency significantly. Learn extra here.

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