From the TVC days of ‘Seedhi Baat No Bakwaas’ until the built-in launch of ‘Doubt Hatao, Sprite Uthao’, the aerated-drink model has constantly poured a witty tonality of their campaigns, proposing itself as the last word refresher in the summertime warmth. We check out a few of their campaigns that mixed eccentric storytelling with a CTA to buy.
Savouring the summer season warmth has been an umbrella idea that sticks with Sprite campaigns as a recurring theme, together with tapping a number of different narratives. Numerous on a regular basis conditions hold the communication numerous and relatable with this idea, executing reiterations with out overlaps.
Sprite incessantly faucets the regional and vernacular audiences, releasing campaigns in varied Indian languages, and sometimes that includes well-liked regional faces. The model additionally stays energetic with the South Indian audiences, usually executing campaigns with tailor-made narratives supposed to resonate with these demographics.
The 2021 summer season marketing campaign ‘Doubt Hatao, Sprite Uthao’ faucets light-hearted banters to ascertain itself as the last word refresher. The advert created in affiliation with Ogilvy India additionally makes an attempt to attract parallels between the banter and the way the present-day youth might lose out on alternatives when society throws doubts at them.
Shrenik Dasani, Vice President – Glowing Class, Coca-Cola India and South-West Asia, shared, “The world is a troublesome place for right now’s youth with folks having totally different factors of view on how they need to act and behave. The marketing campaign humorously reminds us that whereas life tries to confuse you, it is very important focus solely on what actually issues to you”.
The multi-lingual marketing campaign options Ayushmann Khurrana & Taapsee Pannu for Hindi, Kavya Thapar & Anumolu Sushanth for Telugu, and Anirudh Ravichander & Priya Anand for Tamil campaigns, together with being aired in Kannada, Oriya, Bengali and Marathi.
Crack a bottle and pour your self a number of refreshing campaigns.
Additionally Learn: When brands used desserts to hit the sweet spot
Doubt Hatao Sprite Uthao
Bakwaas Hatao Sprite Uthao
Gyaan Gul. Refreshment Full.
The Final Refresher (Film Corridor)
If we now have missed out on any of your favourite Sprite campaigns, write to us at [email protected] or tell us within the feedback under.